Customer Administration Platform

Genius Avenue’s flexible digital platform will manage any customer or member population. We administer all functions essential to manage your user population.

Allows the client user to dynamically manage existing customers to optimize, retain, and add new value, and to communicate and transact on any device with existing and new customers equally well.

As a fully outsourced solution, this platform delivers the flexibility, efficiency and savings of a hosted platform – while maintaining the control of an on-premise system.


  • Manage any customer or member population
  • Add your product, benefit, or service offering
  • Engage and communicate with customers
  • A business intelligence dashboard for analysis
  • Manage commissions, vendors, and tax calculations

A Solution For

Insurance industry and related product and service companies; Carriers, health and wellness providers, direct to consumer benefit providers and distributors; Program sponsors and other groups, such as membership and affinity groups, employer groups, and buying organizations.

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A Featured Success Story

Genius Avenue’s Customer Administration Platform (paired with Genius Pay) enables product bundling for client, resulting in $100M invoiced revenue.

Genius Avenue’s client offers a wide range of individual products to supplement benefit plans for employers of any size. However, managing multiple vendors and relationships to administer the products was costly and time consuming. Genius Avenue was able to simplify this by placing all products on one platform to ease shopping, purchasing, communications, and data.

0 K+
Members Enrolled
0 +
Groups Built
$ 0 Million
Invoiced with Genius Pay

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20% Growth in the First Month!
Genius Avenue’s client is a successful identify theft protection company servicing 4.5 million consumers. See how cross-selling helped them grow.
Client sees 36% growth using Consumer Products Platform
Genius Avenue hosts and delivers client’s products to individuals through employer groups and provides strategic guidance.
Client Enables Product Bundling, Resulting in $100 Million in Invoiced Revenue
Genius Avenue's Customer Administration Platform simplifies shopping, purchasing, communications, and data.
Client sees 6% increase in activation rate with Genius Pay
Genius Avenue empowers the client’s subscription model alongside single purchase options.
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