Jul 20, 2021 | Agents and Brokers, Blog, Carriers, Employers and Group Sponsors, Marketing Materials
CTAs are All Around Us. I like to think that the origins of the Call to Action (CTA) are as old as commerce itself. They came into existence the very first time someone said the words “Buy this!”. And, perhaps, the birth of marketing was the moment that...
Jun 16, 2021 | Carriers, Newsroom, Products
Genius Avenue is expanding our payment collection options to include cryptocurrency to provide greater freedom and flexibility. As a cutting-edge customer acquisition and management platform and advanced capabilities provider for insurance and benefits we are...
Mar 29, 2021 | Agents and Brokers, Blog, Carriers, Employers and Group Sponsors, Marketing Materials
Welcome One of my jobs as a marketing professional is to identify Unique Value Propositions (UVPs) for a company, brand, product, or even an individual campaign. UVPs are basically a fancy way of calling out what makes an offering different and educating an audience...
Feb 17, 2021 | Carriers, Newsroom, Products
Genius Avenue and Vive Benefits Partner to Offer an Optimized HSA, Challenging the Competition in Employee Benefits. Genius Avenue, an established employee benefits technology company, announced a partnership with Vive Benefits, an innovator in healthtech, marking a...
