750+ features, capabilities and customization options…
and we’re just getting started

The Genius Avenue Sales, Enrollment, Administration, and Member Management solution has been continually evolving and improving for the better part of a decade. Boasting industry-leading uptime, outstanding security, and the broadest feature set imaginable it can empower your enrollment, member, and benefit administration to exceed customer expectations. 750+ features, capabilities, and customization options mean that you can have a tailored customer experience for your members, that fits your specific, unique needs, and you never have to sacrifice your customer’s experience with an off-the-shelf solution.

99.9% Uptime

PCI Compliance

SOC Compliance

Web Security Certificate Management

Payment Processing Connections Monitoring

System Backups

System Redundancy

Microsoft Azure Hosted

Discount Promo Codes

Free Trial Periods

Enrollment Periods

New Hire Lead Time Eligibility

Auto Approvals (If Desired)

Process Customization on Approval Eligibility

834 Compatible

In Application File Uploads

SFTP File Drop-off

Manual Processing Also Available


By E-mail

By Employee ID

Last Name/State/Date of Birth

Broker and Agent Services 100% Customizable by Client

Annual 1099 Broker Administration

Member Extracts

SFTP Delivery

Custom developed to customer specifications



Vendor Specific


Payment Frequency

Special Business Rules by State, Age, Group, or Product Compatibility

Product Packages (Multiple Products for One Price)

Up to Six Product Tiers

Employee Contributions 1 to 100%

Configurable Fees Structure

Configurable Commission Structure

Customizable Disclaimers

Product Prerequisites

Product Exclusions

Exchange Product Recommendations

24 Hours Reply SLA

E-mail Driven Support System

Auto e-mail replies on work in progress updates

2-3-day normal resolution per SLA

Dedicated Client Services Team

Weekly Support Meeting (if desired)

Demographic Changes

Dependent Changes

Beneficiary Changes

Product Cancellations

Product Changes

Payment Processing

Payment History

Update Payment Options

Self-Password Resets

Request New ID Card


Generic Document Storage

Specific State based Documentation

Temporary ID Cards

Custom Enrollment Documentation

Policies with Member Information by Product

Policies with Member Information by State

Member Approval Processing

Life Change Event Processing



Self Service Reporting for:







Broker Reporting by Groups or Invoices

Member Management

Request Terminations

Request Life Change Events

Group/Company Invoicing

Custom MEC Invoicing

Payment Types including:

  • CC
  • ACH
  • Check (Group and COC)
  • Group Billing
  • Payroll Billing
  • Member Billing
  • Member Billing (Payroll/Credit Card) with Employer Contribution
  • Customer Sales (Direct to Consumer)
  • Charge Administration Fees/Association Dues
  • Charge One Time Application Fees

Multiple Payment Options Including:

  • Yearly
  • Monthly
  • Semi Monthly
  • Bi – Weekly
  • Weekly
  • Weekly (48 weeks)
  • Quarterly
  • Semi Annual

Custom Branding Sites

Splash Page Capabilities

Articles Repository


Recipe Repository

Customizable URLs

Broker URLs

Google Analytics

Google Ads

3/5 Day Group Build SLA

Mobile Friendly

Mobile Friendly Enrollment

Product Specific Eligibility Questions

State-Based Products

State-Based (Group-Specific and Not Product)

Gender-Based Products

Age-Based Products

Eligibility Check Based on employer File

Name/Address/Phone (USPS Address Validation)

E-Mail Address

Social Security Number

Birth Date




Hire Date


Annual Salary

Smoking (Yes/No)

Employee ID

Alternate Phone Number

Alternate Address  

Account Registration


Approval Confirmation

Confirmation of Benefits (Effective Date Notice)


Order Receipt

Declined CC

CC Expire

CC Failure

Password Reset

Automated Enrollment Effective Date Rules

Automated Termination Date Rules

Automated Reinstate Rules