The genius is in our approach

Innovation that creates growth


The Genius Avenue platform features a native mobile App for both iOS and Android devices, allowing your members to enroll and manage their benefits and view important policy information anywhere, anytime, right from their phones. 

Genius ID

GeniusID is our SSO (single sign-on) technology that we feature in all our solutions. Consumers can use their Google, Facebook, Microsoft (or any of 28 other account options) to create enrollment accounts quickly and easily and enhanced security keeps our clients and their members.


We utilize a Rest API Design to allow our customer acquisition and management platform to integrate with any complementary software system, TPA, CRM, or CMS. This "universal connection" point allows us to make our platform work with your existing solutions rapidly and efficiently.

Sales Tax

Part of our enhanced reconciliation engine allows us to calculate, collect, and remit sales tax for any number of products and accommodate varying state and regional statutes.

Crypto Currency

Genius Avenue now accepts Crypto Currency and Bitcoin. We make it easy for members to pay the way that works best for them, from credit card to payroll deduct, to ACH, to Crypto.

Optimized Sales, Enrollment, and Administration

Drive sales, ease enrollment and optimize administration while creating a great customer experience, increasing utilization, and improving retention.

Public or Private Marketplaces

Create a marketplace for one product or one hundred. Your storefront can feature products exclusively from a single carrier or provider OR it can include diverse benefits from our product line partners.

Enrollment and Administration

Complex administration and heavy interaction requirements are no match for a feature set created in the regulatory environment of the insurance industry. Our solution offers the flexibility to support any member base of any size with any requirements.

Payment Processing

We’ve created a leading payment processing solution to empower members and customers with choice and control. Process any card, ACH, PayPal, or employer / group contribution directly from any device.

Unlimited Engagement

Group sponsors, brokers, and product providers can leverage the Offers feature to promote other enhanced benefits, special deals, or perks to their end users. Endless options drive conversions and improve retention.



Make year round, off-payroll, direct-to-consumer, digital sales a reality with turn-key solutions and capabilities that support any product or group.

Product Warehouse

Give your customers more. Leverage our partnerships to improve your product offering and expand your benefit packages quickly and easily.

Sales Acceleration

Create sustained, scalable, consistent sales growth, scale your individual and group sales, unlock new opportunities, and increase consumer lifetime value.

Association Sales

We simplify association group sales, voluntary self-pay, and member management. Offering products to associations has never been easier.

Marketing Support

Amplify your impact. Increase conversions. Create Customers. Genius Avenue's marketing team supports our partners and drives growth.

Digital Payments

Empower your policy holders with digital payment solutions that offers choice, control, and security. Do it all, easily, from ACH to Text to Pay and Crypto.

Mobile Acceleration

We offer turn-key mobile marketplaces and enrollment solutions that unlock new sales opportunities, drive adoption, and improve customer engagement. 

Simplify Reconciliation

Say goodbye to the end of the month panic. Master complex billing and collections and simplify downstream payees and multi-partner reconciliation. 

Enroll and Admin

Unlock new opportunities and new channels with a hyper-configurable, affordable customer acquisition and member management platform.

Enrollment and Administration

Our platform solution approach combines advanced software functionality, an integrated payment solution, and real, human support with an unparalleled feature set.

Mobile Marketplace

We enable our partners to go mobile and unlock new revenue streams while improving their customer’s experience.

Versatile Payment Processing

We make offering a best-in-class payment solution and improving your customer’s experience easy, secure, and scalable.

Let’s Co-Create Your Custom Solution.

Your clients and members expect you to offer them innovative, customized products and solutions. So why use an off-the-rack software? Together we can tailor the platform solution your members demand and deserve. Don’t compromise your vision.