“When someone starts their first job out of college and H.R. hands them a benefits package and says, ‘Make your...
Carriers
VP Spotlight: Matt Muehlebach
This is the first blog of our VP Spotlight series. Learn about the people behind Genius Avenue that impact not just...
Call to Action Calculator
CTAs are All Around Us I like to think the origins of the Call to Action (CTA) are as old as commerce itself. It came...
Do I Need an App for Benefit Enrollment?
“When someone starts their first job out of college and H.R. hands them a benefits package and says, ‘Make your choices,’ it can be an extremely anxious moment,” said Chris Baker, VP of Technology & Innovation at Genius Avenue. “I remember my first job. They gave...
VP Spotlight: Matt Muehlebach
This is the first blog of our VP Spotlight series. Learn about the people behind Genius Avenue that impact not just our products and services, but also our company's culture and the Tucson community. The values and lessons each VP brings to our team make Genius Avenue...
Call to Action Calculator
CTAs are All Around Us I like to think the origins of the Call to Action (CTA) are as old as commerce itself. It came into existence the very first time someone said the words “Buy this!”. And, perhaps, the birth of marketing was the moment someone debated if “Buy...
API Explained: What it is And Why It’s Important
You use APIs every day, sometimes without even realizing it. They are a key component to many applications and allow companies to share and provide access to certain functionality of their applications and services. Some prominent examples are the use of Google Maps...
How Crypto is on the Rise and Entering the Mainstream
Since cryptocurrencies were introduced more than a decade ago, there has been continual speculation on their legitimacy and longevity. With this technology becoming increasingly adopted and successful, cryptocurrency is on the path to being a mainstream form of...
10 Ways to Add Value to Pet Insurance Plans (Part II)
And we’re back, with more ways to help add value to your pet insurance plans. In our part one of this guide, we discussed using customer service-centric tactics to create more value for your memberships. In this section, you’ll see how changing your perspective can...
10 Ways to Add Value to Pet Insurance Plans (Part I)
We don’t have to tell you how niche the pet insurance space is. We also don’t have to tell you the challenges of member acquisition and retention. But, as a resource for solutions, we can tell you some ways to stay competitive in your market and increase member...
3 Administrative Problems That Ruin the Customer Experience
When it comes to Customer Service, expectations have never been higher. After years of hearing “the customer is always right,” consumers have a low tolerance for inconvenience. They understand that they have the power to take their business elsewhere, and therefore...
Configuration vs Customization: How to Pick the Right E&A Solution
Finding the right enrollment and administration solution for your organization can be difficult. There are a lot of options out there, and companies describe their offerings in different ways, making it challenging to make an informed decision. ‘Integration,’...