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VP Spotlight: Matt Muehlebach

This is the first blog of our VP Spotlight series. Learn about the people behind Genius Avenue that impact not just our products and services, but also our company's culture and the Tucson community. The values and lessons each VP brings to our team make Genius Avenue...

Call to Action Calculator

CTAs are All Around Us. I like to think that the origins of the Call to Action (CTA) are as old as commerce itself. They came into existence the very first time someone said the words "Buy this!". And, perhaps, the birth of marketing was the moment that someone...

API Explained: What it is And Why It’s Important

You use APIs every day, sometimes without even realizing it. They are a key component to many applications and allow companies to share and provide access to certain functionality of their applications and services. Some prominent examples are the use of Google Maps...

Now Accepting Cryptocurrency for Insurance and Benefits Clients

Genius Avenue is expanding our payment collection options to include cryptocurrency to provide greater freedom and flexibility.   As a cutting-edge customer acquisition and management platform and advanced capabilities provider for insurance and benefits we are...
VP Spotlight: Matt Muehlebach

VP Spotlight: Matt Muehlebach

This is the first blog of our VP Spotlight series. Learn about the people behind Genius Avenue that impact not just our products and services, but also our company's culture and the Tucson community. The values and lessons each VP brings to our team make Genius Avenue...

10 Ways to Add Value to Pet Insurance Plans Part II

10 Ways to Add Value to Pet Insurance Plans Part II

Annnnd we're back with more ways to help add value to your pet insurance plans. In our part one of this guide, we discussed using customer service-centric tactics to create more value for your memberships. In this section, you will see how...

Creating Custom Lifestyle Benefits to Increase Enrollments

Creating Custom Lifestyle Benefits to Increase Enrollments

  This might sound obvious but understanding what your employees really want and need from your benefits program is vital to convincing them to sign up for these programs.   Generally speaking, many businesses are choosing to focus on benefits and perks that can...

10 Ways to Add Value to Pet Insurance Plans Part I

10 Ways to Add Value to Pet Insurance Plans Part I

We don't have to tell you about how niche the pet insurance space is. We also don't have to tell you about the challenges of member acquisition and retention. But, as a resource for solutions, we can tell you some ways to stay competitive in your market and increase...