This is the first blog of our VP Spotlight series. Learn about the people behind Genius...
VP Spotlight: Matt Muehlebach
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How Genius Avenue’s Marketing Support is Changing the Game
Welcome One of my jobs as a marketing professional is to identify Unique Value Propositions (UVPs) for a company, brand, product, or even an individual campaign. UVPs are...
Genius Avenue Partners with Vive Benefits
Genius Avenue and Vive Benefits partner to offer an optimized HSA, challenging the competition in employee benefits. Genius Avenue, an established employee benefits technology...
New Tech in Insurance
A time traveler from even the early 2000s would probably be shocked at the world we live in today. Rapid advances in technology have reshaped our experiences at an unprecedented...
Covid-19 is Accelerating Digital Adoption
The outbreak of the coronavirus has impacted nearly every aspect of our day-to-day lives, and the insurance industry is no exception. For better or worse, some of these...
How Genius Avenue’s Partner Marketing Support Services Support Sales, Enrollment, and Administration
An analog industry in a digital world Marketing means many different things to different people. Some immediately make the mental jump to traditional advertising and will explain...
Should Your Insurance Company Offer D2C Products?
Technology has changed how people research, shop for, and even buy products and services. As an example, eMarketer predicted D2C eCommerce growth of almost 25 percent in 2020....
Genius Avenue Supports the Entire Customer Journey
This blog will look at why an enrollment and administration platform is superior to a software solution for most applications – and how it’s effective in creating a great...
Increase Adoption and Reduce Costs with a Direct-to-Consumer Sales Approach
Increase adoption and reduce costs with D2C The direct-to-consumer (D2C) model has been successful for countless brands across practically every sector of the economy. Technology...
Why Platform Business Models are Set to Revolutionize the Insurance and Benefits Industry: Part 2
In Part 2 of this blog series, we’ll look at the leaders of the platform revolution and at how they leverage critical characteristics to create successful business models. ...
Remote Work on the Rise
The modern workforce is increasingly dominated by remote and work-from-home models. According to Forbes, 60% of the top 20...