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VP Spotlight: Matt Muehlebach

This is the first blog of our VP Spotlight series. Learn about the people behind Genius Avenue that impact not just our products and services, but also our company's culture and the Tucson community. The values and lessons each VP brings to our team make Genius Avenue...

Call to Action Calculator

CTAs are All Around Us. I like to think the origins of the Call to Action (CTA) are as old as commerce itself. It came into existence the very first time someone said the words “Buy this!”. And, perhaps, the birth of marketing was the moment someone debated if “Buy...

API Explained: What it is And Why It’s Important

You use APIs every day, sometimes without even realizing it. They are a key component to many applications and allow companies to share and provide access to certain functionality of their applications and services. Some prominent examples are the use of Google Maps...

Now Accepting Cryptocurrency for Insurance and Benefits Clients

Genius Avenue is expanding our payment collection options to include cryptocurrency to provide greater freedom and flexibility.   As a cutting-edge customer acquisition and management platform and advanced capabilities provider for insurance and benefits, we are...
How Policyholders Prefer to Pay

How Policyholders Prefer to Pay

Traditionally, an insurance policy comes with a mountain of paperwork and plenty of hassle. In the digital age of technology, there is no real need for these antiquated methods. Policyholders are realizing that there are easier options out there, and insurance...

Genius Avenue Partners with Vive Benefits

Genius Avenue Partners with Vive Benefits

Genius Avenue and Vive Benefits partner to offer an optimized HSA, challenging the competition in employee benefits. Genius Avenue, an established employee benefits technology company, announced a partnership with Vive Benefits, an innovator in healthtech. This...

New Tech in Insurance

New Tech in Insurance

A time traveler from even the early 2000s would probably be shocked at the world we live in today. Rapid advances in technology have reshaped our experiences at an unprecedented rate in most areas of our day-to-day lives; soon, insurance will be no exception. Read on...

Covid-19 is Accelerating Digital Adoption

Covid-19 is Accelerating Digital Adoption

The outbreak of the coronavirus has impacted nearly every aspect of our day-to-day lives, and the insurance industry is no exception. For better or worse, some of these innovative changes are certainly going to stick around long after the pandemic has been contained....

Should Your Insurance Company Offer D2C Products?

Should Your Insurance Company Offer D2C Products?

Technology has changed how people research, shop for, and even buy products and services. As an example, eMarketer predicted D2C eCommerce growth of almost 25 percent in 2020. While responses to the coronavirus have prompted some of these changes in consumer behavior,...