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Blog

VP Spotlight: Megan Wood

This is the second blog of our VP Spotlight series. Learn about the people behind Genius Avenue that impact not just our products and services, but also our company's culture and the Tucson community. The values and lessons each VP brings to our team make Genius...

Where Are the Jobs? 

This blog post is the second of a 5-part series titled “Everything You Need to Know Before you Enter the Job Market.” Our career expert, Sadie Guzman, will explore the job search process from start to finish to make sure you are fully prepared to land your next career...

VP Spotlight: Matt Muehlebach

This is the first blog of our VP Spotlight series. Learn about the people behind Genius Avenue that impact not just our products and services, but also our company's culture and the Tucson community. The values and lessons each VP brings to our team make Genius Avenue...

Call to Action Calculator

CTAs are All Around Us. I like to think that the origins of the Call to Action (CTA) are as old as commerce itself. They came into existence the very first time someone said the words "Buy this!". And, perhaps, the birth of marketing was the moment that someone...
Are Off-Payroll Benefits Right for Your Clients?

Are Off-Payroll Benefits Right for Your Clients?

Want to be an early adapter in new insurance offerings? Keeping your clients happy means providing benefits to them that are convenient. Taking premiums out through payroll deduction can cause many administrative headaches and takes a great deal of time and manpower....

10 Ways to Add Value to Pet Insurance Plans Part II

10 Ways to Add Value to Pet Insurance Plans Part II

Annnnd we're back with more ways to help add value to your pet insurance plans. In our part one of this guide, we discussed using customer service-centric tactics to create more value for your memberships. In this section, you will see how...

Creating Custom Lifestyle Benefits to Increase Enrollments

Creating Custom Lifestyle Benefits to Increase Enrollments

  This might sound obvious but understanding what your employees really want and need from your benefits program is vital to convincing them to sign up for these programs.   Generally speaking, many businesses are choosing to focus on benefits and perks that can...

10 Ways to Add Value to Pet Insurance Plans Part I

10 Ways to Add Value to Pet Insurance Plans Part I

We don't have to tell you about how niche the pet insurance space is. We also don't have to tell you about the challenges of member acquisition and retention. But, as a resource for solutions, we can tell you some ways to stay competitive in your market and increase...