888.629.6696 info@geniusavenue.com

Expand Your Product Portfolio, Excite Clients, Drive Enrollment, and Increase Renewals

Employer groups and associations want to do business with insurance and benefits experts who have the ability to offer more… more benefits, more versatility, more control, and greater engagement for their policy holders.


There is massive disruption in the insurance, benefit, and healthcare industries. Great companies are eager to innovate but are often constrained by rigid technology, inflexible solutions, and legacy platforms. 


Today’s employers want more than just medical insurance. They demand benefits that support employee’s lifestyle, address everyday speedbumps, and provide peace of mind. Genius Avenue helps our broker and agent partners exceed expectations and empower their clients by offering digital solutions that provide choice, control, customization and an industry leading user experience. 

Advanced Digital Marketplace

The Enhanced Benefits Marketplace platform empowers benefits and insurance providers to take their products mobile and provide an app-store style Storefront and an amazing eshopping experience, quickly and effectively.

Ongoing Engagement and Rewards

A mobile, easy to use Offers system that allows for unlimited creativity and connects employers with employees right on the smart devices they carry with them every day.

Flexible Enrollment Administration

The Genius Avenue Enrollment and Benefit Administration platform has over 700 features that can be customized to fit the needs of any product, group, or member population.

Leading Product Line

Genius Avenue has created a curated collection of the best insurance, voluntary, and lifestyle benefits to help any employer expand their offering.

Revolutionary Payment Processing

A dedicated insurance payment solution that gives consumers more choice and control with a modern, empowering experience. Payment options include any combination of ACH, Credit Card, PayPal, and Employer Contribution.

100% Paperless Digital Wallet

Members can access their coverage documents and manage their policies right from a secure, mobile digital wallet. No more looking for membership cards or wondering about benefits. Everything is in one place, right on the customer’s phone.


Our Solutions Create the Foundation for a Long-term Relationship with Customers, Employers, Employees, and Group Members.


The Number of Benefits You Offer is Directly Tied to Client Retention

Lifestyle and Voluntary benefits are increasingly in demand. In fact, 89% of younger employees prioritize benefits over pay raises. Luckily, there is a way that any brokerage or agency can offer leading, in-demand, advanced benefit products without incurring additional costs or administration.


Great results are born from the understanding, versatility, and expertise a dedicated partnership provides. Genius Avenue has been innovating alongside our partners for over a decade. We can work with you to create the perfect benefits platform solution to meet to meet the exact needs of your clients.

A Few of Our Partners


Technology for Insurance Experts Created by Insurance Experts
The Genius Avenue Digital Marketplace was born in the insurance regulatory environment and designed specifically to make voluntary and lifestyle benefits simple, accessible, and valuable to brokers, agents, employers, and members.


The Genius Avenue Marketplace portfolio was created by listening to what brokers, agents, employers, and members want in their ideal benefit package.


Telehealth utilizes technology to give you and your family affordable and convenient access to medical health services online. Using MeMD’s telehealth service and national network of medical providers, employees can connect with a provider, and receive care and a personalized treatment plan.

MyIDCare and IDExperts Product

Millions are protected by MyIDCare, the most complete identity and privacy protection service from ID Experts. The ID Experts team uses their experience and technology to keep your employee’s identities safe – so they can focus on what really matters.


Financial Wellness solutions that feature one-on-one financial counseling and 24 hour access to personal financial management resources.


Genius Avenue offers a comprehensive platform solution that covers everything from simple, easy, elegant enrollment to commission payments and a US based customer service and support team.

Genius Avenue was born in the regulatory environment of the insurance industry. We provide elegant, versatile solutions that create great customer experiences while keeping your customers secure. 

Discover How Genius Avenue Can Help You Create a True Competitive Advantage and Delight Employers and Members

You don’t need to compromise your vision, or your client’s experience with an off-the-shelf solution. Discover how you can increase enrollment, expand your portfolio, and improve retention by leveraging focused technology to create the perfect policy holder experience.