Location: Tucson
Team: Revenue
Reports to: VP Marketing & Revenue
Company Background
Insurance, benefits, perks and targeted wellness and healthcare products are in great demand by consumers and organizations that are expected to deliver them. These products make life easier, richer, and more enjoyable. That is why Genius Avenue’s in-house team of experts is dedicated to helping our clients find better ways to effectively and profitably connect their products with
their customers.
We are a Tucson, AZ based growth phase services company who provides proprietary cloud-based technology platforms to deliver marketing, sales, enrollment and integrated payment solutions with an exceptional user experience. Our clients are manufacturers and distributors of benefits including insurers, brokers, associations, and innovative product providers.
Genius Companies is a holding company with several wholly owned compatible subsidiaries including its licensed TPA, Insurance Agency, two product entities , a payments company and has its own cloud native technology center known as the Genius HUB.
5Lights, LLC, the parent company of Genius Avenue, is a Tucson based firm that invests in exceptional companies and specializes in business optimization.
Position Summary
Develop and lead End-to-end strategy for launching emerging platforms in the supplemental benefits industry, ensuring maximum visibility, adoption, and revenue generation. Drive business growth as a Market Leader, expanding Genius Avenue’s industry reach, brand awareness and strategic partnerships.
Duties and Responsibilities
- Provide deep subject matter expertise for each platform, developing a strong understanding of Genius Avenue market positioning, business objectives and strategic plan.
- Establish and manage partnerships with key industry stakeholders to advance Genius Avenue’s market position and strategic distribution opportunities.
- Advance competitive research and market analysis to include direct competitors, adjacent competitors, and potential strategic partners. Present comprehensive market research data, including various strategies to maximize sales and market penetration of current products/platforms.
- Identify and recommend target markets, ideal client profiles, pricing model and distribution channel opportunities.
- Establish profit performance indicators by platform to include pricing, monetization opportunities and margin analysis.
- Define and set up measurement milestones, metrics, and key performance indicators (KPIs) for launch initiatives and activities.
- Lead collaboration with marketing Team to create external platform positioning, messaging, and campaign strategies.
- Manage and build strong relationships with internal departments to align and deliver launch readiness tools.
- Provide client-facing business development, strategic partnership, and sales enablement support. Represent Genius Avenue at trade shows and industry events.
Qualifications and Skills
- 3-7 years of experience in the supplemental benefits or related industry.
- Strong critical, strategic, analytical thinking skills
- Ability to align project delivery with organizational objectives.
- Excellent leadership and team management skills.
- Ability to operate independently with strong initiative.
- Experience working in a deadline-driven production environment.
- Outstanding organizational and project management skills.
- Exceptional communication, negotiation, and problem-solving abilities.
- Entrepreneurial spirit.
Compensation
Salary Range: DOE
Excellent employee benefits include health, HSA, dental, and vision insurance plans; life insurance and short-term and long-term disability programs, 401k; ID theft protection, paid vacation, sick leave, and holidays.
Please send your resume and cover letter to Lucha Oceguera lucha.oceguera@geniusavenue.com