Take Your Insurance Or Benefit To Market


At Genius Avenue, we work with a variety of major and emerging
insurance carriers, but we’re witnessing a surge in new entrants. It is not uncommon in the insurance sector for past performance to not predict future results.

Sneak Peak Into The Book

Market Ready?

With breakthroughs in emerging markets within the insurance industry with the never ending question of is my insurance product ready for market? If not, why?

ID Your Audience

Innovators frequently express the sentiment, “We’re selling to everyone.” At the end of the day, you must understand where your revenue will come from..

Outsource Or Build

Another critical component of your go-to-market strategy is determining whether to use Business Transformation Outsourcing (BTO) or traditional outsourcing.

How To Take Your Insurance Or Benefit Product To Market