Self-pay billing, collections, membership documents, and account reconciliation for member populations of any size.


Our configuration options mean we can transform your product into a member benefit without expensive customization.


Our marketing team can assist your association enrollment efforts with videos and promotion support.


Discover how a dedicated, US based customer service team can unlock your product’s full potential.

Offering your product to associations and other non-traditional groups is easy. 

Our customer acquisition and management platform was designed to empower individual, off-payroll transactions streamline processes, and drive meaningful adoption. We offer turnkey enrollment, administration, and member management to empower your association benefit sales, and craft a better experience for the people who matter most. Our solution offers the flexibility to support any product and any member base, with any requirements.

The genius is in our approach

The Genius Avenue Team puts your billing and collections on autopilot.

Member direct billing made easy.

We’ve created a leading payment processing solution to empower association members with choice and control. Process any card, ACH, PayPal, or group contribution directly from any device.


Multiple payment options for members, from flat file deduction reports to direct CC/ACH transactions.

We’ve created a leading payment processing solution to empower members and customers with choice and control. Process any card, ACH, PayPal, or employer/group contribution directly from any device.



Your merchant account or ours.

We can work with your existing merchant account structure, integrate your process with our merchant accounts, or help you set up an entirely new account to support your product.



Consolidated billing and reconciliation across all products.

A truly streamlined enrollment and member management solution should be able to make managing multiple downstream payees easy. Our system is built to support multiple payee reconciliation and variable commissions.

Simplify complex benefits offerings.

Offering the perfect benefit mix can seem daunting. We can help any association offer the exact benefits their members want by making complex enrollment and administration processes easy.


750+ configuration options to meet complex requirements.

Our system is designed to support any insurance product, voluntary benefit, or group with rapid configuration and minimal customization.



Full reporting suite included.

When you’re managing a product with complex reconciliation and multiple payees, transparency is everything. Our system can create customized reports to provide insights into your entire value chain and cash flow.


Add to Your Member Experience

USA Based C.S. Team

Mobile Optimized

Call Center Support

Leverage our sales and digital marketing support to expand your reach, unlock new channels, and drive adoption.
Campaign Support

Social Ads



2nd Chance Marketing

One Partner, One Platform, Amazing Results

Our customer acquisition and management platform gives you everything you need to provide great member management and customer experiences throughout the entire customer journey. We can streamline your technology stack, drive mobile enrollment, minimize your software tools, and limit your outsourced services to save your organization time and money.

The best part is that our direct-to-consumer capabilities also empower our partners to take their products to non-traditional groups like discount providers and associations. There are no seasonal restrictions. Enroll any group, off-payroll. Anytime, anywhere, from any device.

Great results take more than software.

Great results are born from the understanding, versatility, and expertise that a dedicated partnership provides. We can work with you to create the perfect platform solution to meet the exact needs of your product and your customers.

Off Your Products to any Association or Member Population

There is no such thing as an off-the-shelf association sales, administration, and member management solution.

Every association is unique, which is why you can’t entrust their experience to an off-the-shelf software or generic, unsupported solution. Genius Avenue’s digital enrollment, member management, and benefit administration platform was built to make association member sales simple and cost effecting while providing an unparalleled feature set that supports any insurance and benefit product and any member group, of any size.

Driving Association Sales

A professional association for specialty craftsmen is expanding its national membership by offering great benefits. The problem is that finding new benefit products that can support an association is difficult. Many carriers and brokers have a hard time supporting association member groups. Collecting individual payments, reconciling payments to multiple payees, and dealing with normal customer service questions can create an undue burden and make it cost-prohibitive to support non-traditional groups. Luckily the association contacted Genius Avenue and we were able to introduce them to several insurance and benefit companies that have worked with us to empower their association group sales. As a bonus, Genius Avenue was able to help the carriers create social media campaigns to attract the association members when the association announced the new benefits.

Security first Genius Avenue offers best-in-class security certifications.


SOC and SOC 2


PCC DSS Compliant



Unlock association sales, accelerate growth, and create great member experiences.

Software alone can’t drive new sales channels or increase revenue. We can create the association sales and member management platform for your product and create the customer experience members demand and deserve. 

Association Sales and Member Management Made Easy