Streamline billing, collections, membership documents, and account reconciliation for member population of any size.


Our options mean we can support your association’s member benefits without expensive customization.


Our marketing team can assist your enrollment efforts with videos and promotion support.


Discover how a dedicated, US based customer service team can unlock your association’s full potential.

Realign Your Focus and Resources
on Your Users’ Experience 

Our optimized benefits management platform can free up resources, conolidate systems, streamline processes, and drive meaningful (member/plan) adoption. Apply our platform to enrollment, administration, and member management for your association benefits plan, and craft a better experience for the people who matter most. Our solution offers the flexibility to support any member base, of any size, with any requirements.

The Genius is in Our Approach

The Genius Avenue Team puts your billing and collections on autopilot.

Member direct billing made easy.

We’ve created a leading payment processing solution to empower members and customers with choice and control. Process any card, ACH, PayPal, or employer/group contribution directly from any device.


Multiple payment options for members, from flat file deduction reports to direct CC/ACH transactions.

We’ve created a leading payment processing solution to empower members and customers with choice and control. Process any card, ACH, PayPal, or employer/group contribution directly from any device.



Your merchant account or ours.

We can work with your existing merchant account structure, integrate your process with our merchant accounts, or help you set up an entirely new account to support your product.



Consolidated billing and reconciliation across all products.

A truly streamlined enrollment and member management solution should be able to make managing downstream reconciliation easy. Our system is built to support multiple payees and variable commissions.

Simplify complex benefits offerings.

Offering the perfect benefit mix can seem daunting. We can help your association offer the exact benefits your members want by making complex enrollment and administration processes easy.



750+ configuration options to meet complex requirements.

Our system was designed to support any insurance product, benefit, or group with rapid configuration and minimal customization. 



Full reporting suite included.

When you’re managing a product with complex reconciliation and multiple payees, transparency is everything. Our system can create customized reports to provide insights into your entire value chain and cash flow.


Add to Your Member Experience

USA Based C.S. Team

Mobile Optimized

Call Center Support

Leverage Our Digital Marketing Support to Increase Member Visibility, Understand, and Adoption
Campaign Support

Social Ads



2nd Chance Marketing

One Partner, One Platform, Amazing Results

Our S.E.A Advantage platform gives you everything you need to provide great member management and customer experiences throughout the entire customer journey. We can streamline your technology stack, minimize your software tools, and limit your outsourced services to save your organization time and money.

Download a Product Summary to Learn More

Fill out the form below to receive a summary flyer that details how the S.E.A Advantage platform can help associations of any size turn time-consuming member management and benefit administration into a competitive advantage that drives member enrollment, increases renewals, and maximizes ROI.

Great results take more than software.

Great results are born from the understanding, versatility, and expertise that a dedicated partnership provides. We can work with you to create the perfect platform solution to meet the exact needs of your product and your customers.

Manage any Association Benefit or Member Population

There is no such thing as an off-the-shelf benefit administration and member management solution.

Every member is unique, which is why you can’t entrust their experience to an off-the-shelf software or generic, unsupported solution. Genius Avenue’s digital enrollment, member management, and benefit administration platform was built to make excellent member experiences simple and affordable while providing an unparalleled feature set that supports the loyalty and trust our partners have worked so hard to establish.

Increasing Membership for Associations

A professional association for specialty craftsmen is slowly expanding its national membership base by offering great value and benefits for its members. The problem was that the expanding membership base required more and more time and overhead to manage. Collecting dues, reconciling payments to multiple payees, issuing member documents and updates, and dealing with normal customer service questions was outpacing their small staffs’ ability to keep up. They’ve contracted with Genius Avenue to hand off all member management and benefit administration for a low per, member, per-month fee. As a bonus, Genius Avenue has helped them create social media campaigns to attract new members.

Security First Genius Avenue offers best-in-class security certifications.

SOC 1 and SOC 2

PCC DSS Compliant



Streamline benefits administration, accelerate growth, and create great member experiences.

Software alone can’t optimize your member managment, free up resources, or increase revenue. We can create the member management platform and customer experience your members demand and deserve. Discover how the right partner can make all the difference.

Association Benefits Management Made Easy