888.629.6696 info@geniusavenue.com

Empower Your Customers with a Digital Payment Solution that Offers Choice, Control, and Security. 

How customers pay WILL influence what they buy and if they renew. Today’s consumers demand payment solutions that are seamless, secure, and easy to use. We built GeniusPay to create the ultimate secure payment solution, provide the best customer experience, and increase enrollment and renewals.


There is massive disruption in the insurance, benefit, and healthcare industries. Great companies are eager to innovate but are often constrained by rigid technology, inflexible solutions, and legacy platforms.


We make offering a best-in-class payment solution and improving your customer’s experience easy, secure, and scalable. 


Rigid Payment Solutions and Limited Options can Derail the Consumers’ Experience and Drastically Impact Enrollment and Renewals.

Featuring more payment options can improve transactions and conversion rates. GeniusPay can process any combination of Credit Card, ACH, Payroll Deduct, Pay by Check, or PayPal all within one secure shopping cart. After purchase, our digital wallet keeps engagement high by storing receipts, enrollment documents, membership cards, renewal options, and special offers all in one convenient location right on a customer’s mobile device.


Genius Avenue Specializes in Creating Exceptional Experiences for our Clients and Their Members

GeniusPay is built into every GeniusAvenue solution to create an exceptional experience for your customers and drive transactions. Insurance and Benefits Products Require a Dedicated Payment Solution. GeniusPay was built by insurance experts, specifically for the insurance and benefits industry, with features designed to increase enrollment, improve retention, and guarantee a great customer experience.


Choice and Control

Process any combination of Credit Card, ACH, Payroll Deduct, Pay by Check, and PayPal all within one secure shopping cart and we are adding new payment options all the time. Consumers can also use their mobile camera function to capture Credit Card info.


Unlimited Engagement

Group sponsors, brokers, and product providers can leverage the Offers feature to promote other enhanced benefits, special deals, or perks to their end users. Endless options drive conversions and improve retention.

100% Paperless Digital Wallet

Consumers can access their coverage documents and manage their policies right from a secure, mobile digital wallet. No more looking for membership cards or wondering about benefits. Everything is in one place, right on the customer’s phone. 

Mobile First

Genius Avenue designs all of our solutions with a mobile first mindset to help our partners create a truly responsive, modern brand experience on any device, from any location. Stay top of mind on the devices consumers carry every day.


Innovation is more than adopting a new payment solution. Great results are born from the understanding, versatility, and expertise a dedicated partnership provides. Genius Avenue has been innovating alongside our partners for over a decade. We can expand your distribution and create the perfect payment solution to meet the exact needs of your product and your customers.  


Best In Class Security Certifications

Let’s Co-Create Your Custom Payment Solution.

Today’s policy holders want to buy insurance, voluntary, and lifestyle benefit solutions the same way they buy everything else… from their phones. Your clients and members expect choice, control, and ease of use, all within a great mobile eshopping experience. Together we can tailor the perfect marketplace solution your members demand and deserve. Don’t compromise your vision.


 Feel free to innovate!