Genius Avenue’s unique customer acquisition and management approach can empower any voluntary benefit provider, carrier, brokerage, or association with a full suite of digital payment options.

Innovation that creates growth


The Genius Avenue platform features a native mobile App for both iOS and Android devices, allowing your members to enroll and manage their benefits and view important policy information anywhere, anytime, right from their phones. 

Genius ID

GeniusID is our SSO (single sign-on) technology that we feature in all our solutions. Consumers can use their Google, Facebook, Microsoft (or any of 28 other account options) to create enrollment accounts quickly and easily and enhanced security keeps our clients and their members.


We utilize a Rest API Design to allow our customer acquisition and management platform to integrate with any complementary software system, TPA, CRM, or CMS. This "universal connection" point allows us to make our platform work with your existing solutions rapidly and efficiently.

Sales Tax

Part of our enhanced reconciliation engine allows us to calculate, collect, and remit sales tax for any number of products and accommodate varying state and regional statutes.

Crypto Currency

Genius Avenue now accepts Crypto Currency and Bitcoin. We make it easy for members to pay the way that works best for them, from credit card to payroll deduct, to ACH, to Crypto.

Payment methods we provide access to


We have the experience and the technology to make diversifying your customer payment options easy.

Merchant Account Assistance

Creating DTC sales requires a functional merchant account. GA has the ability to streamline merchant account integration.

Sales Tax

We can process sales tax for any insurance or benefit product where applicable and handle remittance as needed.


Our system goes beyond the initial transaction by managing commission payments, downstream payees, and complex reconciliation.

Discover how Genius Avenue helped an HSA lender scale their business

An up-and-coming health tech company has an extremely innovative product. They allow employers to offer their employees access to pretax dollars used towards medical expenses before those dollars are actually accrued. The product is fantastic, and many employers and brokers agree, resulting in significant new business for the benefits provider. The problem is making this product work smoothly and effectively requires complex reconciliation, payments, and reporting behind the scenes.

Security first Genius Avenue offers best-in-class security certifications.


SOC and SOC 2


PCC DSS Compliant



Discover a Digital Payment Solution that Drives Transactions and Renewals

Today’s policyholders and members expect choice, control, and ease of use. Together we can create the perfect payment solution to fit the needs of your consumers and provide the options that accelerate sales, enrollment, and renewals.