Increase Enrollment, Expand Distribution, and Improve Retention.

Go beyond software and discover how the right enrollment and administration partner can unlock lifetime customer value.

Our versatile sales, enrollment, and administration platform is augmented by a team of dedicated customer service, billing, and marketing experts to make every customer interaction a great experience. More than just technology or software, we are your member management team and we will help you streamline enrollment and administration to unlock your product’s full revenue potential.

The genius is in our approach

A Sales, Enrollment, and Administration Team That Focuses on the User Experience.

Simplify complex enrollment and administration. Genius Avenue helps our carrier and product partners exceed expectations by combining affordable member management, enrollment, and administration technology with real, live customer service and billing support to create choice, control, customization and an industry-leading user experience. 

US Based Billing and Support

Our billing and customer service teams have deep benefits expertise and are US-based to support every interaction your customers have with their benefits. Our expert customer service team handles everything from billing and collections, to issuing documents and answering questions about coverage.

Flexible Enrollment and Administration

You don’t need to spend your time issuing documents or administering policies. The Genius Avenue Enrollment and Benefit Administration platform has over 750 features and configuration options that can be customized to fit the needs of any product, group, or member population.

Integrated Payment Processing

Our dedicated insurance payment system is built into every product and designed to give policy holders choice and control with a modern, empowering experience. Payment options include any combination of ACH, Credit Card, or PayPal, and recurring payments can be customized to fit any product’s unique needs.

Simple Dashboard and Reporting

A software-only solution requires integration and a steep learning curve before you can expect to see an ROI on your member management investment. Our platform is turn-key and features simplified reporting and portals that provide everything you need to see without the noise of excess features. 

Complex Reconciliation Mastered

Our platform was designed for insurance and benefits by insurance experts, so complex reconciliation, commissions, and managing multiple downstream payees are all built in and out of the box. We can address the needs of any customer base and any product.

Marketing Support

We don’t succeed unless you succeed, which is why we have assembled a leading digital marketing team to help drive your enrollment and increase renewals for our partners. Our team can drive your marketing strategy, assist in consumer education, or augment current marketing initiatives.

One Partner, One Platform, Amazing Results

Our S.E.A Advantage platform gives you everything you need to provide great member management and customer experiences without the stress of building, buying, or licensing software. We can streamline your technology stack, minimize your software tools, and limit your outsourced services to save your organization time and money.

Great Administration means Higher Enrollment and Retention

We merge advanced enrollment and admin technology with real billing and support experts to create the foundation for a long-term relationship with customers, agents, policy holders, and group members.

Manage any Group or Policy Holder

There is no such thing as an off-the-shelf enrollment and administration solution.

Every product is unique, which is why you can’t entrust the customer experience to an off-the-shelf software or generic, unsupported solution. Genius Avenue’s digital enrollment, member management, and benefit administration platform was built to make excellent member administration simple and affordable while providing an unparalleled feature set that supports the loyalty and trust our partners have worked so hard to establish.

Empowering Product Sales for Insurance Providers

A mid-sized insurance carrier was frustrated by its ever-growing technology stack, billing, commission processing,  and outsourced customer service expenses. They were dealing with a website admin, a hosting company, an E&A software provider, a billing processor, a rapidly growing billing team, and outsourced customer service agents.

Genius Avenue worked with them to consolidate all of those systems and outsourcers into one effective partnership and one platform. They have been to able reduce costs and streamline their technology stack without affecting their premium rates. In addition, Genius Avenue helped them create broker portals that allow brokers to have dedicated enrollment links and commission reports.

Accelerating Growth for Benefits Experts

A regional broker was expanding their book of business by offering a diverse set of lifestyle and voluntary benefits in addition to their core medical, dental, and vision offerings. Word was spreading fast and they were enjoying the growth, but all of the enrollment, benefits administration, collections, and payment reconciliation started taking up more and more time and the continuous addition of junior support staff was increasing overhead cutting into profits.

Genius Avenue is helping them reclaim their profit margin and focus on their sales and clients by taking over all member management, enrollment, and administration. Our system replaced their outdated spreadsheet member tracking and our team of experts has assumed all enrollment, customer service, collections, and reconciliation all for a small per employee, per-month fee. As a bonus, we’ve helped them create mobile-friendly sites for each client that they can use on enrollment day and videos to help them promote and explain benefits to policyholders

Download a Product Summary
to Learn More

Fill out the form below to receive a summary flyer that details how the S.E.A Advantage platform can help insurance carriers, benefit providers, and voluntary and lifestyle benefits companies turn time-consuming enrollment and administration into a competitive advantage that drives enrollment and renewals.

I love being a part of the client services department because our team is fundamental in creating excellent customer support and services. Customer service is so important because it allows businesses to maintain client relationships and I love being the backbone for that by providing great customer support for Genius Avenue clients. I try to think about how I would want customer service to be handled if I was on the other end, and then I put that into my own work.

Nicole Gort

Client Services Specialist for Ternian

Genius Avenue

Discover how Genius Avenue helped an HSA lender scale their business

An up-and-coming health tech company has an extremely innovative product. They allow employers to offer their employees access to pretax dollars used towards medical expenses before those dollars are actually accrued. The product is fantastic, and many employers and brokers agree, resulting in significant new business for the benefits provider. The problem is making this product work smoothly and effectively requires complex reconciliation, payments, and reporting behind the scenes.

Security first Genius Avenue offers best-in-class security certifications.

SOC 1 and SOC 2

PCC DSS Compliant



Great results take more than software.

Great results are born from the understanding, versatility, and expertise that a dedicated partnership provides. We can work with you to create the perfect platform solution to meet the exact needs of your product and your customers.

What it Takes to Stand Out from the Competition.

Payment Processing

We’ve created a leading payment processing solution to empower members and customers with choice and control. Process any card, ACH, PayPal, or employer/group contribution directly from any device.

Focus on Growth

Outdated member management can create costly overhead and time-consuming administration. We streamline and optimize everything after the sale so you can focus on the next opportunity and accelerate your business.

Versatile Reconciliation

A truly streamlined enrollment and member management solution should be able to make managing downstream reconciliation easy. Our system is built to support multiple payees and variable commissions.

Real People

Great experiences are built by real people, which is why you can’t trust your members or customers to an automated solution. We have real customer service and billing representatives assuring your customer’s experience.

Simple Interface

A complex off-the-shelf software won’t reduce the burden on your employees. We offer streamlined admin portals that focus on the numbers you need so there is no learning curve, programming, or training needed.

Advanced Reporting

When you’re managing a product with complex reconciliation and multiple payees, transparency is everything. Our system can create customized reports to provide insights into your entire value chain and cash flow.

100% Paperless

Paperless digital processing provides a better customer experience, creates access on smart devices, and eliminates repetitive tasks, expensive printing and mailing costs, as well as minimizing human error.

Versatile Pricing

Our partners need contracts and pricing that fit the unique needs of their particular business model and customer base, which is why we offer Per Member Per Month, Revenue Share, or Percentage based pricing packages.

Discover how Genius Avenue can help your company convert costly and time consuming administration into a competitive advantage that increases customer lifetime value.

There is no such thing as an off-the-shelf member management solution that can streamline your enrollment and eliminate administrative burden. Discover how our team and technology can increase enrollment, expand distribution, and improve retention to revolutionize how customers discover, experience, and adopt your products.