The genius is in our approach

We provide the capabilities that accelerate growth by focusing on the customer experience.

We do so much more than just simplify complex enrollment and administration. Genius Avenue helps our carrier and product partners exceed expectations by combining affordable customer acquisition and member management technology with real, live customer service, billing solutions, marketing support, and payment options that create an industry-leading user experience that focuses on giving consumers choice, control, and convenience. 

US Based Billing and Support

Our billing and customer service teams have deep benefits expertise and are US-based to support every interaction your customers have with their benefits. Our expert customer service team handles everything from billing and collections, to issuing documents and answering questions about coverage.

Flexible Enrollment and Administration

You don’t need to spend your time issuing documents or administering policies. The Genius Avenue Enrollment and Benefit Administration platform has over 750 features and configuration options that can be customized to fit the needs of any product, group, or member population.

Integrated Payment Processing

Our dedicated insurance payment system is built into every product and designed to give policyholders choice and control with a modern, empowering experience. Payment options include any combination of ACH, Credit Card, or PayPal, and recurring payments can be customized to fit any product’s unique needs.

Simple Dashboard and Reporting

A software-only solution requires integration and a steep learning curve before you can expect to see an ROI on your member management investment. Our platform is turn-key and features simplified reporting and portals that provide everything you need to see without the noise of excess features.

Complex Reconciliation Mastered

Our platform was designed for insurance and benefits by insurance experts, so complex reconciliation, commissions, and managing multiple downstream payees are all built in and out of the box. We can address the needs of any customer base and any product.

Marketing Support

We don’t succeed unless you succeed, which is why we have assembled a leading digital marketing team to help drive your enrollment and increase renewals for our partners. Our team can drive your marketing strategy, assist in consumer education, or augment current marketing initiatives.

One Partner, One Platform, Amazing Results.

Our customer acquisition and management platform gives you everything you need to provide great member customer experiences and unlock new groups and channels without the stress of building, buying, or licensing software. We can streamline your technology stack, minimize your software tools, and limit your outsourced services to save your organization time and money.

Innovation that creates growth


The Genius Avenue platform features a native mobile App for both iOS and Android devices, allowing your members to enroll and manage their benefits and view important policy information anywhere, anytime, right from their phones. 

Genius ID

GeniusID is our SSO (single sign-on) technology that we feature in all our solutions. Consumers can use their Google, Facebook, Microsoft (or any of 28 other account options) to create enrollment accounts quickly and easily and enhanced security keeps our clients and their members.


We utilize a Rest API Design to allow our customer acquisition and management platform to integrate with any complementary software system, TPA, CRM, or CMS. This "universal connection" point allows us to make our platform work with your existing solutions rapidly and efficiently.

Sales Tax

Part of our enhanced reconciliation engine allows us to calculate, collect, and remit sales tax for any number of products and accommodate varying state and regional statutes.

Crypto Currency

Genius Avenue now accepts Crypto Currency and Bitcoin. We make it easy for members to pay the way that works best for them, from credit card to payroll deduct, to ACH, to Crypto.

Great Administration means Higher Enrollment and Retention.

We merge advanced enrollment and admin technology with real billing and support experts to create the foundation for a long-term relationship with customers, agents, policyholders, and group members.

Manage any Group or Policyholder

There is no such thing as an off-the-shelf sales, enrollment, and administration solution.

Every product is unique, which is why you can’t entrust the customer experience to an off-the-shelf software or generic, unsupported solution. Genius Avenue’s customer acquisition and management platform was built to make excellent member administration simple and affordable while providing an unparalleled feature set that supports the loyalty and trust our partners have worked so hard to establish.

Empowering Product Sales for Insurance Providers

A mid-sized insurance carrier was frustrated by its ever-growing technology stack, billing, commission processing,  and outsourced customer service expenses. They were dealing with a website admin, a hosting company, an E&A software provider, a billing processor, a rapidly growing billing team, and outsourced customer service agents.

Genius Avenue worked with them to consolidate all of those systems and outsourcers into one effective partnership and one platform. They have been to able to reduce costs and streamline their technology stack without affecting their premium rates. In addition, Genius Avenue helped them create broker portals that allow brokers to have dedicated enrollment links and commission reports.

Accelerating Growth for Benefits Experts

A regional broker was expanding their book of business by offering a diverse set of lifestyle and voluntary benefits in addition to their core medical, dental, and vision offerings. Word was spreading fast, and they were enjoying the growth. Still, all of the enrollment, benefits administration, collections, and payment reconciliation started taking up more and more time. The continuous addition of junior support staff was increasing overhead cutting into profits.

Genius Avenue is helping them reclaim their profit margin and focus on their sales and clients by taking over all member management, enrollment, and administration. Our system replaced their outdated spreadsheet member tracking, and our team of experts assumed all enrollment, customer service, collections, and reconciliation for a small per employee, per-month fee. As a bonus, we’ve helped them create mobile-friendly sites for each client that they can use on enrollment day and videos to help them promote and explain benefits to policyholders.

I love being a part of the client services department because our team is fundamental in creating excellent customer support and services. Customer service is so important because it allows businesses to maintain client relationships and I love being the backbone for that by providing great customer support for Genius Avenue clients. I try to think about how I would want customer service to be handled if I was on the other end, and then I put that into my own work.

Nicole Gort

Client Services Specialist for Ternian

Genius Avenue


Association Sales

We simplify association group sales, voluntary self-pay, and member management. Offering products to associations has never been easier.

Digital Payments

Empower your policy holders with digital payment solutions that offers choice, control, and security. Do it all, easily, from ACH to Text to Pay and Crypto.

Product Warehouse

Give your customers more. Leverage our partnerships to improve your product offering and expand your benefit packages quickly and easily.

Marketing Support

Amplify your impact. Increase conversions. Create Customers. Genius Avenue's marketing team supports our partners and drives growth.

Simplify Reconciliation

Say goodbye to the end of the month panic. Master complex billing and collections and simplify downstream payees and multi-partner reconciliation. 

Sales Acceleration

Create sustained, scalable, consistent sales growth, scale your individual and group sales, unlock new opportunities, and increase consumer lifetime value.

Enroll and Admin

Unlock new opportunities and new channels with a hyper-configurable, affordable customer acquisition and member management platform.

Mobile Acceleration

We offer turn-key mobile marketplaces and enrollment solutions that unlock new sales opportunities, drive adoption, and improve customer engagement. 


Make year round, off-payroll, direct-to-consumer, digital sales a reality with turn-key solutions and capabilities that support any product or group.

Security first Genius Avenue offers best-in-class security certifications.


SOC and SOC 2


PCC DSS Compliant



Discover how Genius Avenue can help your company increase customer lifetime value.

Discover how our team and technology can increase enrollment, expand distribution, and improve retention to revolutionize how customers discover, experience, and adopt your products.