Sample Blog

VP Spotlight: Megan Wood

This is the second blog of our VP Spotlight series. Learn about the people behind Genius Avenue who impact not

Top 3 Things Entrepreneurs Forget When Launching Benefit Products

The guiding ethos in developing and bringing new types of benefits to the market is: drive the cost curve downwards

How to Update Your LinkedIn Profile

This blog is the second in a series titled “All About LinkedIn.” Our career expert, Sadie Guzman, will explore how

How to Build Your LinkedIn Profile

This blog post is the first in a series titled “All About LinkedIn.” Our career expert, Sadie Guzman, will explore

Do I Need an App for Benefit Enrollment?

“When someone starts their first job out of college and H.R. hands them a benefits package and says, ‘Make your

VP Spotlight – Liam Maddock

This is the fourth blog of our VP Spotlight series. Learn about the people behind Genius Avenue who impact not

Congratulations! You Received a Job Offer. Now What?

This blog is the final post of a 5-part series titled “Everything You Need to Know Before you Enter the

What You Need to Know to Crack the Interview

This blog post is the fourth of a 5-part series titled “What You Need to Know to Crack the Interview.”

VP Spotlight: Lucha Oceguera

This is the third blog of our VP Spotlight series. Learn about the people behind Genius Avenue who impact not

How to Make Sure Your Job Application is Seen

This blog post is the third of a 5-part series titled “Everything You Need to Know Before you Enter the

Off-Payroll Benefits: 3 Major FAQs

HR Departments are increasingly asked to do more with less staff, and more often than not, they are spread too thin. How we got here.  Over the

Where Are the Jobs? 

This blog post is the second of a 5-part series titled “Everything You Need to Know Before you Enter the

VP Spotlight: Matt Muehlebach

This is the first blog of our VP Spotlight series. Learn about the people behind Genius Avenue that impact not

Call to Action Calculator

CTAs are All Around Us I like to think the origins of the Call to Action (CTA) are as old

Where to Start Your Job Search

This blog post is the first of a 5-part series titled “Everything You Need to Know Before you Enter the

Are Off-Payroll Benefits Right for Your Clients?

Want to be an early adapter in new insurance offerings? Keeping your clients happy means providing them with convenient benefits.

API Explained: What it is And Why It’s Important

You use APIs every day, sometimes without even realizing it. They are a key component to many applications and allow

How Crypto is on the Rise and Entering the Mainstream

Since cryptocurrencies were introduced more than a decade ago, there has been continual speculation on their legitimacy and longevity. With

10 Ways to Add Value to Pet Insurance Plans (Part II)

And we’re back, with more ways to help add value to your pet insurance plans. In our part one of

10 Ways to Add Value to Pet Insurance Plans (Part I)

We don’t have to tell you how niche the pet insurance space is. We also don’t have to tell you

3 Administrative Problems That Ruin the Customer Experience

When it comes to Customer Service, expectations have never been higher. After years of hearing “the customer is always right,”

Configuration vs Customization: How to Pick the Right E&A Solution

Finding the right enrollment and administration solution for your organization can be difficult. There are a lot of options out

How Policyholders Prefer to Pay

Traditionally, an insurance policy comes with a mountain of paperwork and plenty of hassle. In the digital age of technology,

How Genius Avenue’s Marketing Support is Changing the Game

Welcome One of my jobs as a marketing professional is to identify Unique Value Propositions (UVPs) for a company, brand,

Genius Avenue Partners with Vive Benefits

Genius Avenue and Vive Benefits partner to offer an optimized HSA, challenging the competition in employee benefits. Genius Avenue, an

How to Network in the Pandemic: 4 Tips for Brokers

If one thing is certain during this challenging year, it’s that we need support from others – and, in return, others need support

New Tech in Insurance

A time traveler from even the early 2000s would probably be shocked at the world we live in today. Rapid

Increasing Broker Sales Time by Decreasing E&A Headaches

Many of the pain points and challenges insurance brokers face can be solved or alleviated by smartly deploying an enrollment

How Voluntary Benefits Are Being Used To Supplement Traditional Benefits

With companies like Google offering swimming pools, haircuts, and many other imaginative amenities at their headquarters, lifestyle benefits are quickly

Covid-19 is Accelerating Digital Adoption

The outbreak of the coronavirus has impacted nearly every aspect of our day-to-day lives, and the insurance industry is no

How Genius Avenue’s Partner Marketing Support Services Support Sales, Enrollment, and Administration

An analog industry in a digital world Marketing means many different things to different people. Some immediately make the mental

Should Your Insurance Company Offer D2C Products?

Technology has changed how people research, shop for, and even buy products and services. As an example, eMarketer predicted D2C

Genius Avenue Supports the Entire Customer Journey

This blog will look at why an enrollment and administration platform is superior to a software solution for most applications

Increase Adoption and Reduce Costs with a Direct-to-Consumer Sales Approach

Increase adoption and reduce costs with D2C The direct-to-consumer (D2C) model has been successful for countless brands across practically every

Why Platform Business Models are Set to Revolutionize the Insurance and Benefits Industry: Part 2

In Part 2 of this blog series, we’ll look at the leaders of the platform revolution and at how they leverage critical characteristics to create

Insurance and Benefits Untethered

It wasn’t always like this My 5th grade daughter saw a phonebooth in person for the first time the other

Ways to Keep Your Broker Network Energized

Opportunities in benefits and insurance grow as the industry modernizes. New, specialized technologies are changing the sector as a whole.

Remote Work on the Rise

The modern workforce is increasingly dominated by remote and work-from-home models.   According to Forbes, 60% of the top 20 companies in the annual World’s Best Workplaces list

Compete with Unique Employer Rewards

Modern benefit strategies are changing the landscape of the employee benefits industry. As demand for voluntary benefits increases, employers are

Why Platform Business Models are Set to Revolutionize the Insurance and Benefits Industry: Part 1

In Part 1 of this blog series, we’ll look at the broader impacts of the platform revolution, discuss what a platform is and isn’t, and explore the key

4 Benefit Strategies to Leverage

As the workforce diversifies and mobile technology continues to entrench itself in all major markets, offering attractive employee benefit plans

5 Trends Professional Benefits Administrators Need to Know

Starting with the introduction of workplace healthcare coverage in the 1940’s, medical benefits have been a significant element in U.S.

Why Insurance Refuses to Update the UX

Second only to the government in the contest for rigid systems, the insurance industry has been slow to adapt to