Discover how a better enrollment experience and streamlined member admin can impact your bottom line and increase retention. Our unique customer-centric approach and real human support can optimize your sales and drive growth.


We can administer any product for any group, while making the enrollment process mobile friendly and intuitive. Our billing and customer service experts enhance your members experience and add value for your clients.


We understand that your benefit offering is only as good as its adoption rate by employees. We can help you discover affordable benefit options that increase enrollment, employee satisfaction, and retention rates.

The Genius is in Our Approach

Sales Optimized

Genius Avenue Specializes in making transactions easy for our insurance and benefits partners.

You can accelerate product adoption, ease transactions, and increase retention by creating a great customer experience.

Leverage Our Digital Marketing Support to Increase Member Visibility, Understand, and Adoption
Campaign Support

Social Ads



2nd Chance Marketing

Stand out from everyone else

We’ve created a leading payment processing solution to empower members and customers with choice and control. Process any card, ACH, PayPal, or employer/group contribution directly from any device.


Outdated member management can create costly overhead and time-consuming administration. We streamline and optimize everything after the sale so you can focus on the next opportunity and accelerate your business.


A truly streamlined enrollment and member management solution should be able to make managing downstream reconciliation easy. Our system is built to support multiple payees and variable commissions.


Great experiences are built by real people, which is why you can’t trust your members or customers to an automated solution. We have real customer service and billing representatives assuring your customer’s experience.


A complex off-the-shelf software won’t reduce the burden on your employees. We offer streamlined admin portals that focus on the numbers you need so there is no learning curve, programming, or training needed.


When you’re managing a product with complex reconciliation and multiple payees, transparency is everything. Our system can create customized reports to provide insights into your entire value chain and cash flow.


We don’t succeed unless you succeed, which is why we have assembled a leading digital marketing team to help drive your enrollment and increase renewals for our partners. Our team can drive your marketing strategy or augment current initiatives.


Genius Avenue designs all of our solutions with a mobile-first mindset to help our partners create a truly responsive, modern brand experience on any device, from any location. Stay top of mind on the devices members carry every day.


Anything is possible
with the right partner

Creating scalable sales growth takes more than adopting new software. Great results are born from the understanding, versatility, and expertise that a dedicated partnership provides. We can empower your sales strategy and create the perfect platform to meet the exact needs of your product, members, clients, or employees.

One partner, one platform, amazing results

We’ve been privileged to work with partners across the benefit and insurance industry and we’ve found ways to help all of them succeed.

Security First Genius Avenue offers best-in-class security certifications.

SOC 1 and SOC 2

PCC DSS Compliant



Unlock Your Sales Potential

Are you ready for sustained sales growth? You can increase enrollment in individual and group sales, expand distribution, and improve retention with a proven, secure and effective platform that creates consumer lifetime value and a fantastic customer experience.