The genius is in our approach

Turn key voluntary product solutions from insurance and benefit experts.

We are your team of specialists and we will help you accelerate sales, unlock new opportunities, streamline enrollment and administration to realize your product’s full revenue potential.

I love being a part of the client services department because our team is fundamental in creating excellent customer support and services. Customer service is so important because it allows businesses to maintain client relationships and I love being the backbone for that by providing great customer support for Genius Avenue clients. I try to think about how I would want customer service to be handled if I was on the other end, and then I put that into my own work.

Nicole Gort

Client Services Specialist for Ternian

Genius Avenue

Manage any product, group, or customer affordably and easily.

There is no such thing as an off-the-shelf customer acquisition and management solution.

Every voluntary benefit product is unique, which is why you can’t entrust the customer experience to an off-the-shelf software or a generic, unsupported solution. Genius Avenue’s digital enrollment, policy holder, and benefit administration platform was built to make excellent customer administration simple and affordable while providing an unparalleled feature set that supports the loyalty and trust our partners have worked so hard to establish.

Innovation that creates growth


The Genius Avenue platform features a native mobile App for both iOS and Android devices, allowing your members to enroll and manage their benefits and view important policy information anywhere, anytime, right from their phones. 

Genius ID

GeniusID is our SSO (single sign-on) technology that we feature in all our solutions. Consumers can use their Google, Facebook, Microsoft (or any of 28 other account options) to create enrollment accounts quickly and easily and enhanced security keeps our clients and their members.


We utilize a Rest API Design to allow our customer acquisition and management platform to integrate with any complementary software system, TPA, CRM, or CMS. This "universal connection" point allows us to make our platform work with your existing solutions rapidly and efficiently.

Sales Tax

Part of our enhanced reconciliation engine allows us to calculate, collect, and remit sales tax for any number of products and accommodate varying state and regional statutes.

Crypto Currency

Genius Avenue now accepts Crypto Currency and Bitcoin. We make it easy for members to pay the way that works best for them, from credit card to payroll deduct, to ACH, to Crypto.

We provide the capabilities that voluntary benefit providers need.

Genius Avenue helps our voluntary benefit partners exceed expectations by combining affordable customer acquisition and customer management technology with real, live customer service, billing solutions, marketing support, and payment options that create an industry-leading user experience that focuses on giving consumers choice, control, and convenience. 

US Based Billing and Support

Our billing and customer service teams have deep benefits expertise and are US-based to support every interaction your customers have with their benefits. Our expert customer service team handles everything from billing and collections, to issuing documents and answering questions about coverage.

Flexible Enrollment and Administration

You don’t need to spend your time issuing documents or administering policies. The Genius Avenue Enrollment and Benefit Administration platform has over 750 features and configuration options that can be customized to fit the needs of any product, group, or member population.

Integrated Payment Processing

Our dedicated insurance payment system is built into every product and designed to give policy holders choice and control with a modern, empowering experience. Payment options include any combination of ACH, Credit Card, or PayPal, and recurring payments can be customized to fit any product’s unique needs.

Simple Dashboard and Reporting

A software-only solution requires integration and a steep learning curve before you can expect to see an ROI on your member management investment. Our platform is turn-key and features simplified reporting and portals that provide everything you need to see without the noise of excess features. 

Complex Reconciliation Mastered

Our platform was designed for insurance and benefits by insurance experts, so complex reconciliation, commissions, and managing multiple downstream payees are all built in and out of the box. We can address the needs of any customer base and any product.

Marketing Support

We don’t succeed unless you succeed, which is why we have assembled a leading digital marketing team to help drive your enrollment and increase renewals for our partners. Our team can drive your marketing strategy, assist in consumer education, or augment current marketing initiatives.

One Partner, One Platform, Amazing Results

Our customer acquisition and management platform gives you everything you need to provide great customer experiences and unlock new business opportunities without the stress of building, buying, or licensing software. We can streamline your technology stack, minimize your software tools, and limit your outsourced services to save your organization time and money.

Great results take more than software.

Great results are born from the understanding, versatility, and expertise that a dedicated partnership provides. We can work with you to create the perfect platform solution to meet the exact needs of your product and your customers.

Security first Genius Avenue offers best-in-class security certifications.


SOC and SOC 2


PCC DSS Compliant



What it Takes to Stand Out from the Competition.

Payment Processing

We’ve created a leading payment processing solution to empower members and customers with choice and control. Process any card, ACH, PayPal, or employer/group contribution directly from any device.

Focus on Growth

Outdated member management can create costly overhead and time-consuming administration. We streamline and optimize everything after the sale so you can focus on the next opportunity and accelerate your business.

Versatile Reconciliation

A truly streamlined enrollment and member management solution should be able to make managing downstream reconciliation easy. Our system is built to support multiple payees and variable commissions.

Real People

Great experiences are built by real people, which is why you can’t trust your members or customers to an automated solution. We have real customer service and billing representatives assuring your customer’s experience.

Simple Interface

A complex off-the-shelf software won’t reduce the burden on your employees. We offer streamlined admin portals that focus on the numbers you need so there is no learning curve, programming, or training needed.

Advanced Reporting

When you’re managing a product with complex reconciliation and multiple payees, transparency is everything. Our system can create customized reports to provide insights into your entire value chain and cash flow.

100% Paperless

Paperless digital processing provides a better customer experience, creates access on smart devices, and eliminates repetitive tasks, expensive printing and mailing costs, as well as minimizing human error.

Versatile Pricing

Our partners need contracts and pricing that fit the unique needs of their particular business model and customer base, which is why we offer Per Member Per Month, Revenue Share, or Percentage based pricing packages.

Unlock the power of an end-to-end customer acquisition and management solution designed for voluntary benefit providers.

Discover how our team and technology can increase sales, expand distribution, and improve retention to revolutionize how customers discover, experience, and adopt your products.