Customer acquisition and member management that increases sales, enrollment, and renewals

 Any product carrier, voluntary benefit, brokerage, agency, or association can leverage Genius Avenue’s versatile, mobile-friendly platform, unique capabilities, and industry expertise to create growth, unlock new opportunities, and establish a better customer experience.

Genius Avenue Capabilities

Genius Avenue is continuously innovating to provide more tools and products to our clients. Below are some examples of how we can help you. Click on any capability to learn more.

Association Sales

We simplify association group sales, voluntary self-pay, and member management. Offering products to associations has never been easier.


Make year round, off-payroll, direct-to-consumer, digital sales a reality with turn-key solutions and capabilities that support any product or group.

Digital Payments

Empower your policy holders with digital payment solutions that offers choice, control, and security. Do it all, easily, from ACH to Text to Pay and Crypto.

Product Warehouse

Give your customers more. Leverage our partnerships to improve your product offering and expand your benefit packages quickly and easily.

Simplify Reconciliation

Say goodbye to the end of the month panic. Master complex billing and collections and simplify downstream payees and multi-partner reconciliation. 

Enroll and Admin

Unlock new opportunities and new channels with a hyper-configurable, affordable customer acquisition and member management platform.

Mobile Acceleration

We offer turn-key mobile marketplaces and enrollment solutions that unlock new sales opportunities, drive adoption, and improve customer engagement. 

Marketing Support

Amplify your impact. Increase conversions. Create Customers. Genius Avenue's marketing team supports our partners and drives growth.

Sales Acceleration

Create sustained, scalable, consistent sales growth, scale your individual and group sales, unlock new opportunities, and increase consumer lifetime value.

Our Approach

Genius Avenue focuses on your customers, members and policy holders dedicating our entire platform and capabilities to their experience and partnering with you to empower your strategy, increase enrollment, expand distribution, improve retention, and accelerate your business.

Innovation that creates growth


The Genius Avenue platform features a native mobile App for both iOS and Android devices, allowing your members to enroll and manage their benefits and view important policy information anywhere, anytime, right from their phones. 

Genius ID

GeniusID is our SSO (single sign-on) technology that we feature in all our solutions. Consumers can use their Google, Facebook, Microsoft (or any of 28 other account options) to create enrollment accounts quickly and easily and enhanced security keeps our clients and their members.


We utilize a Rest API Design to allow our customer acquisition and management platform to integrate with any complementary software system, TPA, CRM, or CMS. This "universal connection" point allows us to make our platform work with your existing solutions rapidly and efficiently.

Sales Tax

Part of our enhanced reconciliation engine allows us to calculate, collect, and remit sales tax for any number of products and accommodate varying state and regional statutes.

Crypto Currency

Genius Avenue now accepts Crypto Currency and Bitcoin. We make it easy for members to pay the way that works best for them, from credit card to payroll deduct, to ACH, to Crypto.

Anything is possible with the right partner.

We enable our partners to unlock new revenue streams while improving their customer’s experience by leveraging easy, secure, and scalable mobile solutions.

Solutions that empower.



The right partner should be growing your business and increasing customer lifetime value.

Go beyond traditional enrollment, admin, and TPA service solutions and accelerate sales, unlock new opportunities, streamline administration and realize your product’s full revenue potential. 

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Voluntary Benefits

We understand that voluntary and lifestyle benefit companies have unique needs.

Our voluntary benefit partners exceed customer expectations. We offer turnkey go-to-market solutions and streamlined administration, augmented by a team of dedicated benefit experts. 

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Take benefits off-payroll without the headaches and hassles of billing or administration.

Any brokerage or agency can offer great voluntary benefits without the burden of additional administration or complex reconciliation. We offer turnkey solutions that can support any group or product.

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We can help you unlock association sales and offer great benefits to non-traditional groups.

Offering insurance and benefit options to associations is challenging. We have the capabilities and technology to make supporting associations and other non-traditional group sales easy, and affordable.

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Discover how Genius Avenue helped an HSA lender scale their business

An up-and-coming health tech company has an extremely innovative product. They allow employers to offer their employees access to pretax dollars used towards medical expenses before those dollars are actually accrued. The product is fantastic, and many employers and brokers agree, resulting in significant new business for the benefits provider. The problem is making this product work smoothly and effectively requires complex reconciliation, payments, and reporting behind the scenes.

Great Results take more than Software

Great results are born from the understanding, versatility, and expertise a dedicated partnership provides. Genius Avenue has been innovating alongside our partners for over a decade. We can work with you to create the perfect solution to meet the exact needs of your group, members, or employees.

Featured Blog Articles

VP Spotlight: Megan Wood

VP Spotlight: Megan Wood

This is the second blog of our VP Spotlight series. Learn about the people behind Genius Avenue who impact not just our products and services, but also our company's culture and the Tucson community. The values and lessons each VP brings to our team make Genius Avenue...

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How to Update Your LinkedIn Profile

How to Update Your LinkedIn Profile

This blog is the second in a series titled “All About LinkedIn.” Our career expert, Sadie Guzman, will explore how to maximize the platform for your professional development and job search. You can read the first blog of the series here.  This blog will break down how...

read more

Security first Genius Avenue offers best-in-class security certifications.


SOC and SOC 2


PCC DSS Compliant



Discover how the right customer acquisition and management platform can unlock your growth potential.

We can accelerate your business, empower your growth, and create great customer experiences for your customers, members, employees, and policy holders.