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888.629.6696 info@geniusavenue.com

We accelerate product adoption, ease transactions, and increase retention using innovation and technology to empower consumers with choice and control.

The mission of Genius Avenue is to be an indispensable partner by driving innovation, delivering great customer experiences, and providing services that create lifetime value.

“The definition of genius is taking the complex
and making it simple.”

Albert Einstein

Our Story

We Got Started Because We Want to Solve the Biggest Problems in Insurance and Benefits

Genius Avenue was born in the regulatory environment as the primary enrollment and administration solution for the Ternian group. As a result of intense regulatory requirements and the unique and varying needs of Ternian customers, our primary E&A platform continued to grow and evolve to support a remarkable number of user, group, and broker needs and we realized that we could support other companies with our unique skills and expertise.

Recognizing that the insurance industry is in the midst of disruptive change and in need of tools to accelerate growth and scale businesses, we focused our dedication and innovation on enhancing our platform with advanced mobile functionality and powerful payment solutions that would enable our partners to engage with their customers like never before.

We remain dedicated to accelerating our partner’s businesses and providing great customer experiences. 

We Believe That

Our Genius Avenue Family makes the difference 100% of the time.

We create great customer experiences.

It is our responsibility to get better everyday.

People and relationships come first.

Our values and the values of our partners must fully align.

We empower a culture of bold innovation.

Long-term value is more important than short-term success.

Anything is possible with the right partner.

Genius Avenue leverages our experience, marketing, and technological abilities to connect our partners with their customers, drive discovery, optimize the user experience, increase retention, and create continual consumer lifetime value.

Our people make the difference 100% of the time.

Executive Team

Meet the Team

Charlie Horn

Founder and Chairman

Charlie is a seasoned entrepreneur and investor in numerous high growth companies. He is an innovator in the health care and consumer benefits arena, utilizing strong marketing and category changing technology. Charlie believes in creating entrepreneurial successes by designing new paradigms for innovation and business optimization driven by individuals’ and teams’ skills and passion for changing the world.

Horn founded companies have won numerous awards for best places to work, most admired companies and seven Inc 500 awards for fast growth.

Charlie is also the founder of Horn Entrepreneurship and the UD Venture Development Center, which lead and teach high school, college, graduate students, faculty and community innovators to be entrepreneurial thinkers and give them the skills to manifest their dreams through business and social ventures.

Sherry Hoskinson

SVP of 5Lights & Business Optimization
for Genius Avenue

Sherry spent 20 years evolving best practices in entrepreneurship and commercialization at the University of Arizona, first as the Director of the renowned McGuire Center for Entrepreneurship, and then as the Director of Commercialization at the University of Arizona’s technology commercialization organization — Tech Launch Arizona (TLA).

Matt Muehlebach

SVP of 5lights &
General Counsel

Matt was a partner in the  law firm of Hecker & Muehlebach, PLLC. His areas of practice focus primarily on complex corporate and business transactions general corporate and business law, and securities regulation, and employment law.

Lucha Ocegeura

Sr. Director of Business Operations, HR, & Compliance

Prior to joining Genius Avenue in 2013, Lucha’s 14 year tenure at Udall Law Firm, LLP as a Paralegal and Legal Secretary contributed to her extensive knowledge of business and operational procedures.

Liam Maddock

VP Marketing

Liam is first and foremost a problem solver. As a marketing strategist, consultant, and executive he has spent more than two decades transforming companies and building predictable, scalable marketing machines.

Megan Wood

VP Partnerships

Megan’s career includes several leadership roles in sales, strategic marketing, business management and operations in the high-tech, manufacturing and healthcare industries. She enjoys building strong teams who consistently exceed goals.

Chris Baker

VP Technology & Innovation

Prior to joining Genius Avenue, Chris spent 20 years with IBM in both technical and program management roles. He built a series of world class support organizations delivering services to Fortune 500 companies and other international customers.

Amy Jacques

Financial Strategist &
Accounting Director

Amy has been a Certified Public Accountant for 30 years and has held various leadership positions in the healthcare industry.  Her focus is strong internal controls, innovative financial modeling, and excellent customer service.  Her positive attitude brings out the best in those that work with her.

Roxandra Acosta

Director of People Operations & Culture

Roxandra brings 20+ years of experience in the HR field. Before joining Genius Avenue, Roxandra helped local companies build and implement scalable, complex HR strategies to become employers of choice in Arizona and win numerous awards such as Best Places to Work, AZ’s Most Admired Companies, and Inc 500. 

The Genius Avenue Advisory Board

Matt Wandoloski

Matt is a seasoned healthcare executive with 36 years of senior level corporate/operational leadership including advisory and board experience. Recently retired after 24 years of leadership in the payer community at year end 2018, his strengths include a deep understanding of payer and employer services and solutions. Matt has extensive P&L experience with proven profitable growth results, and significant industry knowledge from multiple lenses – including local and regional payers and providers. In addition, Matt has a national network of healthcare and informatics contacts, as well as strategic advisory and board experience that span many areas of healthcare and innovation.

Chester Bullard

Chester is the former CEO of Stratovize, LLC a company he founded, and he currently works with DirectPath. Chester has 30 years of insurance, healthcare and technology experience. He is a nationally recognized expert in innovative solutions in employee benefits, healthcare, wellness, technology, engagement and distribution. Known for driving profitable revenue growth, accelerating speed to market and ROI. Award-winning sales, sales management, and business leader in healthcare delivery, insurance and technology.

Eric Rustand

Eric has been a Senior Benefits Consultant for 17 years with CBIZ. His direct client responsibilities include long range strategic planning, corporate benefit compliance, financial projections, claims reporting, vendor management and trend/ claims analysis, as well as responsibility for the management of each client relationship and the CBIZ team in place to take care of them. In 2017 Eric was named the Market Leader for CBIZ Employee Benefits in Arizona, responsible for the entire workforce of 48 employees and overall P&L responsibility for the agency.

Michael Reynolds

Michael is a versatile leader with deep experience driving growth and inspiring teams. He is a master at cutting through the clutter and leveraging strategy while building meaningful, long term client relationships. He uses his deep expertise to achieve measurable objectives that exceed corporate goals and establish profitable growth.

Mike Hoffman

Mike is an insurance veteran with over 38 years of leadership in the industry and a demonstrated history of driving successful innovation and business development. As President of Arizona Benefit Plans Inc, Mike and his team take a consultative approach to helping agents, brokers and consultants create customized insurance programs to meet the unique needs of each employer. Mike is an expert in employee benefits with emphasis in the self-funded and partially self-funded stop loss markets. Additionally, as a partner in Fringe Assist, LLC Mike assisted in developing a new product set in the Life Insurance space specifically for prevailing wage impacted employers.

Ben Yomtoob

Ben works as a strategy consultant within Gallagher’s HR and Benefits Technology Consulting Practice helping carriers, technology service providers, and investors refine and adjust their business strategies to optimize their success in the market. During his career, Ben has successfully launched new businesses and new products at multiple companies and consulted with clients in varied industries on business strategy, technology and acquisitions.

Matthew Sydney

Matt is a proven leader and executive with 20 years of healthcare technology and senior management experience. He has a track-record of helping health plans and employers successfully develop health and benefits programs while focusing on education and greater engagement. During his tenure thus far at Picwell, Matt has been instrumental in expanding the breadth of intellectual capital, clients, and products at the organization. His efforts have included the launch of products that position Picwell at the center of solving the toughest problems employees face when it comes to health and wealth. Prior to joining Picwell, Matt was EVP of Sales and Marketing at HealthEquity, a leading provider of health savings accounts and other health financial services. Previously, he held executive and management positions at LifeCare and IntelliHealth, an Aetna company.

Join Our Team Today

We are always looking to add new genius to our team.

Please click below to view our open positions.