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Genius Avenue Blog
Follow our blog to keep up on the latest news in enrollment and administration, insurtech, and lifestyle and voluntary benefits for carriers, brokers, and employers.
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Call to Action Calculator
CTAs are All Around Us. I like to think that the origins of the Call to Action (CTA) are as old as commerce itself. They came into existence the very first time someone said the words "Buy this!". And, perhaps, the birth of marketing was the moment that someone...
VP Spotlight: Matt Muehlebach
This is the first blog of our VP Spotlight series. Learn about the people behind Genius Avenue that impact not just our products and services, but also our company's culture and the Tucson community. The values and lessons each VP brings to our team make Genius Avenue...
Call to Action Calculator
CTAs are All Around Us. I like to think that the origins of the Call to Action (CTA) are as old as commerce itself. They came into existence the very first time someone said the words "Buy this!". And, perhaps, the birth of marketing was the moment that someone...
Where to Start Your Job Search
This blog post is the first of a 5-part series titled “Everything You Need to Know Before you Enter the Job Market.” Our career expert, Sadie Guzman, will explore the job search process from start to finish to make sure you are fully prepared to land your next career...
Are Off-Payroll Benefits Right for Your Clients?
Want to be an early adapter in new insurance offerings? Keeping your clients happy means providing benefits to them that are convenient. Taking premiums out through payroll deduction can cause many administrative headaches and takes a great deal of time and manpower....
API Explained: What it is And Why It’s Important
You use APIs every day, sometimes without even realizing it. They are a key component to many applications and allow companies to share and provide access to certain functionality of their applications and services. Some prominent examples are the use of Google Maps...
Now Accepting Cryptocurrency for Insurance and Benefits Clients
Genius Avenue is expanding our payment collection options to include cryptocurrency to provide greater freedom and flexibility. As a cutting-edge customer acquisition and management platform and advanced capabilities provider for insurance and benefits we are...
How Crypto is on the Rise and Entering the Mainstream
Since cryptocurrencies were introduced more than a decade ago, there has been a lot of speculation about their legitimacy and longevity. With this technology becoming more and more legitimized and successful, cryptocurrency is on the path to being accepted in the...
10 Ways to Add Value to Pet Insurance Plans Part II
Annnnd we're back with more ways to help add value to your pet insurance plans. In our part one of this guide, we discussed using customer service-centric tactics to create more value for your memberships. In this section, you will see how...
Creating Custom Lifestyle Benefits to Increase Enrollments
This might sound obvious but understanding what your employees really want and need from your benefits program is vital to convincing them to sign up for these programs. Generally speaking, many businesses are choosing to focus on benefits and perks that can...
10 Ways to Add Value to Pet Insurance Plans Part I
We don't have to tell you about how niche the pet insurance space is. We also don't have to tell you about the challenges of member acquisition and retention. But, as a resource for solutions, we can tell you some ways to stay competitive in your market and increase...
3 Administrative Problems That Ruin the Customer Experience
When it comes to Customer Service, expectations have never been higher. After years of hearing "the customer is always right," consumers have a low tolerance for inconvenience. They understand that their power to take their business elsewhere is not to...
Configuration vs Customization: How to Pick the Right E&A Solution
Finding the right enrollment and administration solution for your organization can be difficult. There are a lot of options out there, and companies describe their offerings in different ways, making it challenging to make an informed decision. ‘Integration,’...
How Policyholders Prefer to Pay
Traditionally, an insurance policy has come with a mountain of paperwork and plenty of hassle when it comes to paying the premium. With the digital age technology, there is no real need for these antiquated methods. Policyholders are starting to realize that...
How Genius Avenue’s Marketing Support is Changing the Game
Welcome One of my jobs as a marketing professional is to identify Unique Value Propositions (UVPs) for a company, brand, product, or even an individual campaign. UVPs are basically a fancy way of calling out what makes an offering different and educating an audience...
Genius Avenue Partners with Vive Benefits
Genius Avenue and Vive Benefits Partner to Offer an Optimized HSA, Challenging the Competition in Employee Benefits. Genius Avenue, an established employee benefits technology company, announced a partnership with Vive Benefits, an innovator in healthtech, marking a...
![How to Network in the Pandemic [4 Tips for Brokers]](https://smsh-931467-juc1ugur1qwqqqo4.stackpathdns.com/2398291/wp-content/uploads/GettyImages-1221598194-400x250.jpg?lossy=1&strip=1&webp=0)
How to Network in the Pandemic [4 Tips for Brokers]
If one thing is certain during this very challenging year, we need support from others and readily offer it in return. Networking is an excellent way to achieve your goals and support others' interests, ultimately developing lasting, mutually beneficial...
New Tech in Insurance
A time traveler from even the early 2000s would probably be shocked at the world we live in today. Rapid advances in technology have reshaped our experiences at an unprecedented rate in most areas of our day to day lives; soon, insurance will be no exception. Read on...
Increasing Broker Sales Time by Decreasing E and A Headaches
Many of the pain points and challenges insurance brokers face can be solved or alleviated by smartly deploying an enrollment and administration (E&A) platform solution. By reducing the amount of time spent on each client, brokers will increase productivity and...
How Voluntary Benefits Are Being Used To Supplement Traditional Benefits
With companies like Google offering swimming pools, haircuts, and many more imaginative amenities at their headquarters, lifestyle benefits are quickly becoming a point of differentiation for attracting and keeping employees. Although most companies will not go to...
COVID 19 is Accelerating Digital Adoption
The outbreak of the coronavirus has impacted nearly every aspect of our day to day lives, and the insurance industry is no exception. For better or worse, some of these innovative changes are certainly going to stick around long after the pandemic has been contained....
How Genius Avenue’s Partner Marketing Support Services Support Sales, Enrollment, and Administration
An analog industry in a digital world. Marketing means many different things to different people. Some immediately make the mental jump to traditional advertising and will explain it as TV, radio, and print,...
Should Your Insurance Company Offer DTC Products?
Technology has changed the way people research, shop for, and even buy services and products. As an example, eMarketer predicted D2C eCommerce growth of almost 25 percent in 2020. While responses to the coronavirus outbreak have prompted some of these changes in...
Genius Avenue Supports the Entire Customer Journey
This blog will look at why an Enrollment and Administration Platform is superior to a software solution for most applications, with particular focus on how they are effective in...
Increase Adoption and Reduce Costs with a Direct to Consumer Sales Approach
Increase Adoption and Reduce Costs with DTC The Direct to Consumer (DTC) model has been notoriously successful for countless brands across practically every sector of the economy. Technology has made it not only possible but profitable to speak to customers on their...
Why Platform Business Models are set to Revolutionize the Insurance and Benefits Industry: Part 2
In Part 2 of this blog series we will take a look at the leaders of the Platform revolution and look at how they leverage critical characteristics to create successful business models. Welcome back. ...
Insurance and Benefits Untethered
It Wasn’t Always Like This My 5th grade daughter saw a phonebooth in person for the first time the other day. We were attending a birthday skating party at our local rink when she noticed a rather forlorn looking pay phone sitting...
Ways to Keep Your Broker Network Energized
The opportunities in benefits and insurance are growing as the industry transitions to modernization. New specialized technologies are influencing the sector as a whole. These niches can provide brokers the...
Unique Employer Rewards You Need to Compete
Modern benefit strategies are changing the employee benefits industry. As demand for voluntary benefits increases, employers are quickly working towards delivering new programs designed to accommodate the lifestyles of their employees. The...
Why Platform Business Models are set to Revolutionize the Insurance and Benefits Industry: Part 1
In Part I of this blog series we will take a look at the broader impacts of the Platform revolution, discuss what a Platform is and isn’t, and discuss the key anatomy of a business platform. Despite all evidence to the contrary, true business revolutions are rare....
4 Benefit Strategies to Leverage
As the workforce diversifies and mobile technology continues to entrench itself in all major markets, coupled with the rise of voluntary benefits as a critical component of job satisfaction, offering attractive employee benefit plans is more...
5 Trends Professional Benefits Administrators Need to Know
Starting with the introduction of workplace healthcare coverage in the 1940’s, medical benefits have been a significant element in compensation packages for employees in the US. Since then, the role benefits have played, as well as...
Why Insurance Refuses to Update the UX
Second only to the government in the contest for rigid systems, the insurance industry has been slow to adapt to technological and societal changes. Fax machines, rolodexes, reams upon reams of paper, and in-person sit-down meetings have long defined the way insurance...