Annnnd we're back with more ways to help add value to your pet insurance plans. In our part one of this guide, we discussed using customer service-centric tactics to create more value for your memberships. In this section, you will see how...

  This might sound obvious but understanding what your employees really want and need from your benefits program is vital to convincing them to sign up for these programs.   Generally speaking, many businesses are choosing to focus on benefits and perks that can...

We don't have to tell you about how niche the pet insurance space is. We also don't have to tell you about the challenges of member acquisition and retention. But, as a resource for solutions, we can tell you some ways to stay competitive in your market and increase...

When it comes to Customer Service, expectations have never been higher. After years of hearing "the customer is always right," consumers have a low tolerance for inconvenience. They understand that their power to take their business elsewhere is not to...

Finding the right enrollment and administration solution for your organization can be difficult. There are a lot of options out there, and companies describe their offerings in different ways, making it challenging to make an informed decision. ‘Integration,’...

An analog industry in a digital world.  Marketing means many different things to different people.   Some immediately make the mental jump to traditional advertising and will explain it as TV, radio, and print,...

Technology has changed the way people research, shop for, and even buy services and products. As an example, eMarketer predicted D2C eCommerce growth of almost 25 percent in 2020.  While responses to the coronavirus outbreak have prompted some of these changes in...

Increase Adoption and Reduce Costs with DTC The Direct to Consumer (DTC) model has been notoriously successful for countless brands across practically every sector of the economy. Technology has made it not only possible but profitable to speak to customers on their...

Modern benefit strategies are changing the employee benefits industry. As demand for voluntary benefits increases, employers are quickly working towards delivering new programs designed to accommodate the lifestyles of their employees.    The...

As the workforce diversifies and mobile technology continues to entrench itself in all major markets, coupled with the rise of voluntary benefits as a critical component of job satisfaction, offering attractive employee benefit plans is more...

Second only to the government in the contest for rigid systems, the insurance industry has been slow to adapt to technological and societal changes. Fax machines, rolodexes, reams upon reams of paper, and in-person sit-down meetings have long defined the way insurance...