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Genius Avenue Blog

Follow our blog to keep up on the latest news in enrollment and administration, insurtech, and lifestyle and voluntary benefits for carriers, brokers, and employers.

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VP Spotlight: Lucha Oceguera

VP Spotlight: Lucha Oceguera

This is the third blog of our VP Spotlight series. Learn about the people behind Genius Avenue that impact not just our products and services, but also our company’s culture and the Tucson community. The values and lessons each VP brings to our team make Genius Avenue...

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What You Need to Know to Crack the Interview

What You Need to Know to Crack the Interview

This blog post is the fourth of a 5-part series titled “What You Need to Know to Crack the Interview.” Our career expert, Sadie Guzman, will explore the job search process from start to finish to make sure you are fully prepared to land your next career opportunity....

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VP Spotlight: Lucha Oceguera

VP Spotlight: Lucha Oceguera

This is the third blog of our VP Spotlight series. Learn about the people behind Genius Avenue that impact not just our products and services, but also our company’s culture and the Tucson community. The values and lessons each VP brings to our team make Genius Avenue...

read more
How to Make Sure Your Job Application is Seen

How to Make Sure Your Job Application is Seen

This blog post is the third of a 5-part series titled “Everything You Need to Know Before you Enter the Job Market.”  Our career expert, Sadie Guzman, will explore the job search process from start to finish to make sure you are fully prepared to land your next career...

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Off-Payroll Benefits: 3 Major FAQs

Off-Payroll Benefits: 3 Major FAQs

HR Departments are increasingly asked to do more with less staff, and more often than not, they are spread too thin. How we got here.  Over the past few decades, HR technology has made dramatic gains in popularity and accessibility. The migration to the cloud has...

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VP Spotlight: Megan Wood

VP Spotlight: Megan Wood

This is the second blog of our VP Spotlight series. Learn about the people behind Genius Avenue that impact not just our products and services, but also our company's culture and the Tucson community. The values and lessons each VP brings to our team make Genius...

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Where Are the Jobs? 

Where Are the Jobs? 

This blog post is the second of a 5-part series titled “Everything You Need to Know Before you Enter the Job Market.” Our career expert, Sadie Guzman, will explore the job search process from start to finish to make sure you are fully prepared to land your next career...

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VP Spotlight: Matt Muehlebach

VP Spotlight: Matt Muehlebach

This is the first blog of our VP Spotlight series. Learn about the people behind Genius Avenue that impact not just our products and services, but also our company's culture and the Tucson community. The values and lessons each VP brings to our team make Genius Avenue...

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Call to Action Calculator

Call to Action Calculator

CTAs are All Around Us. I like to think that the origins of the Call to Action (CTA) are as old as commerce itself. They came into existence the very first time someone said the words "Buy this!". And, perhaps, the birth of marketing was the moment that someone...

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Where to Start Your Job Search

Where to Start Your Job Search

This blog post is the first of a 5-part series titled “Everything You Need to Know Before you Enter the Job Market.”  Our career expert, Sadie Guzman, will explore the job search process from start to finish to make sure you are fully prepared to land your next career...

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Are Off-Payroll Benefits Right for Your Clients?

Are Off-Payroll Benefits Right for Your Clients?

Want to be an early adapter in new insurance offerings? Keeping your clients happy means providing benefits to them that are convenient. Taking premiums out through payroll deduction can cause many administrative headaches and takes a great deal of time and manpower....

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API Explained: What it is And Why It’s Important

API Explained: What it is And Why It’s Important

You use APIs every day, sometimes without even realizing it. They are a key component to many applications and allow companies to share and provide access to certain functionality of their applications and services. Some prominent examples are the use of Google Maps...

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10 Ways to Add Value to Pet Insurance Plans Part I

10 Ways to Add Value to Pet Insurance Plans Part I

We don't have to tell you about how niche the pet insurance space is. We also don't have to tell you about the challenges of member acquisition and retention. But, as a resource for solutions, we can tell you some ways to stay competitive in your market and increase...

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How Policyholders Prefer to Pay

How Policyholders Prefer to Pay

Traditionally, an insurance policy has come with a mountain of paperwork and plenty of hassle when it comes to paying the premium. With the digital age technology, there is no real need for these antiquated methods. Policyholders are starting to realize that...

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Genius Avenue Partners with Vive Benefits

Genius Avenue Partners with Vive Benefits

Genius Avenue and Vive Benefits Partner to Offer an Optimized HSA, Challenging the Competition in Employee Benefits. Genius Avenue, an established employee benefits technology company, announced a partnership with Vive Benefits, an innovator in healthtech, marking a...

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How to Network in the Pandemic [4 Tips for Brokers]

How to Network in the Pandemic [4 Tips for Brokers]

If one thing is certain during this very challenging year, we need support from others and readily offer it in return.      Networking is an excellent way to achieve your goals and support others' interests, ultimately developing lasting, mutually beneficial...

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New Tech in Insurance

New Tech in Insurance

A time traveler from even the early 2000s would probably be shocked at the world we live in today. Rapid advances in technology have reshaped our experiences at an unprecedented rate in most areas of our day to day lives; soon, insurance will be no exception. Read on...

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COVID 19 is Accelerating Digital Adoption

COVID 19 is Accelerating Digital Adoption

The outbreak of the coronavirus has impacted nearly every aspect of our day to day lives, and the insurance industry is no exception. For better or worse, some of these innovative changes are certainly going to stick around long after the pandemic has been contained....

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Should Your Insurance Company Offer DTC Products?

Should Your Insurance Company Offer DTC Products?

Technology has changed the way people research, shop for, and even buy services and products. As an example, eMarketer predicted D2C eCommerce growth of almost 25 percent in 2020.  While responses to the coronavirus outbreak have prompted some of these changes in...

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Insurance and Benefits Untethered

Insurance and Benefits Untethered

It Wasn’t Always Like This  My 5th grade daughter saw a phonebooth in person for the first time the other day.   We were attending a birthday skating party at our local rink when she noticed a rather forlorn looking pay phone sitting...

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Ways to Keep Your Broker Network Energized

Ways to Keep Your Broker Network Energized

The opportunities in benefits and insurance are growing as the industry transitions to modernization. New specialized technologies are influencing the sector as a whole. These niches can provide brokers the...

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Unique Employer Rewards You Need to Compete

Unique Employer Rewards You Need to Compete

Modern benefit strategies are changing the employee benefits industry. As demand for voluntary benefits increases, employers are quickly working towards delivering new programs designed to accommodate the lifestyles of their employees.    The...

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4 Benefit Strategies to Leverage

4 Benefit Strategies to Leverage

As the workforce diversifies and mobile technology continues to entrench itself in all major markets, coupled with the rise of voluntary benefits as a critical component of job satisfaction, offering attractive employee benefit plans is more...

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Why Insurance Refuses to Update the UX

Why Insurance Refuses to Update the UX

Second only to the government in the contest for rigid systems, the insurance industry has been slow to adapt to technological and societal changes. Fax machines, rolodexes, reams upon reams of paper, and in-person sit-down meetings have long defined the way insurance...

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The blog posts featured above are just the beginning.

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