And we’re back, with more ways to help add value to your pet insurance plans. In our part one of this guide, we discussed using customer service-centric tactics to create more value for your memberships. In this section, you’ll see how changing your perspective can...

We don’t have to tell you how niche the pet insurance space is. We also don’t have to tell you the challenges of member acquisition and retention. But, as a resource for solutions, we can tell you some ways to stay competitive in your market and increase member...

When it comes to Customer Service, expectations have never been higher. After years of hearing “the customer is always right,” consumers have a low tolerance for inconvenience. They understand that they have the power to take their business elsewhere, and therefore...

Finding the right enrollment and administration solution for your organization can be difficult. There are a lot of options out there, and companies describe their offerings in different ways, making it challenging to make an informed decision. ‘Integration,’...

An analog industry in a digital world Marketing means many different things to different people. Some immediately make the mental jump to traditional advertising and will explain it as TV, radio, and print ads, while others will conflate marketing with aggressive...

Technology has changed how people research, shop for, and even buy products and services. As an example, eMarketer predicted D2C eCommerce growth of almost 25 percent in 2020. While responses to the coronavirus have prompted some of these changes in consumer behavior,...

Increase adoption and reduce costs with D2C The direct-to-consumer (D2C) model has been successful for countless brands across practically every sector of the economy. Technology has made it not only possible but also profitable to speak to customers on their level,...

Modern benefit strategies are changing the landscape of the employee benefits industry. As demand for voluntary benefits increases, employers are quickly shifting towards delivering new programs designed to accommodate the individual lifestyles of their employees. The...

As the workforce diversifies and mobile technology continues to entrench itself in all major markets, offering attractive employee benefit plans is more important now than ever before. Voluntary benefits are on the rise as a critical component of job satisfaction. The...

Second only to the government in the contest for rigid systems, the insurance industry has been slow to adapt to technological and societal changes. Fax machines, rolodexes, reams upon reams of paper, and in-person sit-down meetings have long defined the way insurance...