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Top 3 Things Entrepreneurs Forget When Launching Benefit Products
The guiding ethos in developing and bringing new types of benefits to the market is: drive the cost curve downwards while providing a quality product. Telehealth is one of the primary areas for cost reduction while improving services. The Mayo Clinic defines...
VP Spotlight: Megan Wood
This is the second blog of our VP Spotlight series. Learn about the people behind Genius Avenue who impact not just our products and services, but also our company's culture and the Tucson community. The values and lessons each VP brings to our team make Genius Avenue...
Top 3 Things Entrepreneurs Forget When Launching Benefit Products
The guiding ethos in developing and bringing new types of benefits to the market is: drive the cost curve downwards while providing a quality product. Telehealth is one of the primary areas for cost reduction while improving services. The Mayo Clinic defines...
How to Update Your LinkedIn Profile
This blog is the second in a series titled “All About LinkedIn.” Our career expert, Sadie Guzman, will explore how to maximize the platform for your professional development and job search. You can read the first blog of the series here. This blog will break down how...
How to Build Your LinkedIn Profile
This blog post is the first in a series titled “All About LinkedIn.” Our career expert, Sadie Guzman, will explore how to maximize the platform for your professional development and job search. This blog will break down the key steps for you to have a successful...
Do I Need an App for Benefit Enrollment?
“When someone starts their first job out of college and H.R. hands them a benefits package and says, ‘Make your choices,’ it can be an extremely anxious moment,” said Chris Baker, VP of Technology & Innovation at Genius Avenue. “I remember my first job. They gave...
VP Spotlight – Liam Maddock
This is the fourth blog of our VP Spotlight series. Learn about the people behind Genius Avenue who impact not just our products and services, but also our company’s culture and the Tucson community. The values and lessons each VP brings to our team make Genius Avenue...
Congratulations! You Received a Job Offer. Now What?
This blog is the final post of a 5-part series titled “Everything You Need to Know Before you Enter the Job Market.” Our career expert, Sadie Guzman, will explore the job search process from start to finish to make sure you are fully prepared to land your next career...
What You Need to Know to Crack the Interview
This blog post is the fourth of a 5-part series titled “What You Need to Know to Crack the Interview.” Our career expert, Sadie Guzman, will explore the job search process from start to finish to make sure you are fully prepared to land your next career opportunity....
VP Spotlight: Lucha Oceguera
This is the third blog of our VP Spotlight series. Learn about the people behind Genius Avenue who impact not just our products and services, but also our company’s culture and the Tucson community. The values and lessons each VP brings to our team make Genius Avenue...
How to Make Sure Your Job Application is Seen
This blog post is the third of a 5-part series titled “Everything You Need to Know Before you Enter the Job Market.” Our career expert, Sadie Guzman, will explore the job search process from start to finish to make sure you are fully prepared to land your next career...
Off-Payroll Benefits: 3 Major FAQs
HR Departments are increasingly asked to do more with less staff, and more often than not, they are spread too thin. How we got here. Over the past few decades, HR technology has made dramatic gains in popularity and accessibility. The migration to the cloud has...
Where Are the Jobs?
This blog post is the second of a 5-part series titled “Everything You Need to Know Before you Enter the Job Market.” Our career expert, Sadie Guzman, will explore the job search process from start to finish to make sure you are fully prepared to land your next career...
VP Spotlight: Matt Muehlebach
This is the first blog of our VP Spotlight series. Learn about the people behind Genius Avenue that impact not just our products and services, but also our company's culture and the Tucson community. The values and lessons each VP brings to our team make Genius Avenue...
Call to Action Calculator
CTAs are All Around Us I like to think the origins of the Call to Action (CTA) are as old as commerce itself. It came into existence the very first time someone said the words “Buy this!”. And, perhaps, the birth of marketing was the moment someone debated if “Buy...
Where to Start Your Job Search
This blog post is the first of a 5-part series titled “Everything You Need to Know Before you Enter the Job Market.” Our career expert, Sadie Guzman, will explore the job search process from start to finish to make sure you are fully prepared to land your next career...
Are Off-Payroll Benefits Right for Your Clients?
Want to be an early adapter in new insurance offerings? Keeping your clients happy means providing them with convenient benefits. Taking premiums out through payroll deduction can cause many administrative headaches and takes a great deal of time and manpower. Also,...
API Explained: What it is And Why It’s Important
You use APIs every day, sometimes without even realizing it. They are a key component to many applications and allow companies to share and provide access to certain functionality of their applications and services. Some prominent examples are the use of Google Maps...
How Crypto is on the Rise and Entering the Mainstream
Since cryptocurrencies were introduced more than a decade ago, there has been continual speculation on their legitimacy and longevity. With this technology becoming increasingly adopted and successful, cryptocurrency is on the path to being a mainstream form of...
10 Ways to Add Value to Pet Insurance Plans (Part II)
And we’re back, with more ways to help add value to your pet insurance plans. In our part one of this guide, we discussed using customer service-centric tactics to create more value for your memberships. In this section, you’ll see how changing your perspective can...
10 Ways to Add Value to Pet Insurance Plans (Part I)
We don’t have to tell you how niche the pet insurance space is. We also don’t have to tell you the challenges of member acquisition and retention. But, as a resource for solutions, we can tell you some ways to stay competitive in your market and increase member...
3 Administrative Problems That Ruin the Customer Experience
When it comes to Customer Service, expectations have never been higher. After years of hearing “the customer is always right,” consumers have a low tolerance for inconvenience. They understand that they have the power to take their business elsewhere, and therefore...
Configuration vs Customization: How to Pick the Right E&A Solution
Finding the right enrollment and administration solution for your organization can be difficult. There are a lot of options out there, and companies describe their offerings in different ways, making it challenging to make an informed decision. ‘Integration,’...
How Policyholders Prefer to Pay
Traditionally, an insurance policy comes with a mountain of paperwork and plenty of hassle. In the digital age of technology, there is no real need for these antiquated methods. Policyholders are realizing that there are easier options out there, and insurance...
How Genius Avenue’s Marketing Support is Changing the Game
Welcome One of my jobs as a marketing professional is to identify Unique Value Propositions (UVPs) for a company, brand, product, or even an individual campaign. UVPs are basically a fancy way of calling out what makes an offering different and educating an audience...
Genius Avenue Partners with Vive Benefits
Genius Avenue and Vive Benefits partner to offer an optimized HSA, challenging the competition in employee benefits. Genius Avenue, an established employee benefits technology company, announced a partnership with Vive Benefits, an innovator in healthtech. This...
How to Network in the Pandemic: 4 Tips for Brokers
If one thing is certain during this challenging year, it’s that we need support from others – and, in return, others need support from us. Networking is an excellent way to achieve your goals and support the interests of others, ultimately developing lasting, mutually...
New Tech in Insurance
A time traveler from even the early 2000s would probably be shocked at the world we live in today. Rapid advances in technology have reshaped our experiences at an unprecedented rate in most areas of our day-to-day lives; soon, insurance will be no exception. Read on...
Increasing Broker Sales Time by Decreasing E&A Headaches
Many of the pain points and challenges insurance brokers face can be solved or alleviated by smartly deploying an enrollment and administration (E&A) platform solution. By reducing the amount of time spent on each client, brokers can increase productivity and free...
How Voluntary Benefits Are Being Used To Supplement Traditional Benefits
With companies like Google offering swimming pools, haircuts, and many other imaginative amenities at their headquarters, lifestyle benefits are quickly becoming a point of differentiation for attracting and keeping employees. Although most companies won’t go to these...
Covid-19 is Accelerating Digital Adoption
The outbreak of the coronavirus has impacted nearly every aspect of our day-to-day lives, and the insurance industry is no exception. For better or worse, some of these innovative changes are certainly going to stick around long after the pandemic has been contained....
How Genius Avenue’s Partner Marketing Support Services Support Sales, Enrollment, and Administration
An analog industry in a digital world Marketing means many different things to different people. Some immediately make the mental jump to traditional advertising and will explain it as TV, radio, and print ads, while others will conflate marketing with aggressive...
Should Your Insurance Company Offer D2C Products?
Technology has changed how people research, shop for, and even buy products and services. As an example, eMarketer predicted D2C eCommerce growth of almost 25 percent in 2020. While responses to the coronavirus have prompted some of these changes in consumer behavior,...
Genius Avenue Supports the Entire Customer Journey
This blog will look at why an enrollment and administration platform is superior to a software solution for most applications – and how it’s effective in creating a great customer experience. Those of us who work around the edges of the insurance and benefits industry...
Increase Adoption and Reduce Costs with a Direct-to-Consumer Sales Approach
Increase adoption and reduce costs with D2C The direct-to-consumer (D2C) model has been successful for countless brands across practically every sector of the economy. Technology has made it not only possible but also profitable to speak to customers on their level,...
Why Platform Business Models are Set to Revolutionize the Insurance and Benefits Industry: Part 2
In Part 2 of this blog series, we’ll look at the leaders of the platform revolution and at how they leverage critical characteristics to create successful business models. Welcome back. The goal of this blog series is to explain the platform business model revolution...
Insurance and Benefits Untethered
It wasn’t always like this My 5th grade daughter saw a phonebooth in person for the first time the other day. We were attending a skating party at our local rink when she noticed a rather forlorn looking pay phone sitting against a wall in the parking lot. I glanced...
Ways to Keep Your Broker Network Energized
Opportunities in benefits and insurance grow as the industry modernizes. New, specialized technologies are changing the sector as a whole. These niches can provide brokers with a unique opportunity to thrive. Conversely, if they fail to capitalize on this trend, they...
Remote Work on the Rise
The modern workforce is increasingly dominated by remote and work-from-home models. According to Forbes, 60% of the top 20 companies in the annual World’s Best Workplaces list have an active remote working...
Compete with Unique Employer Rewards
Modern benefit strategies are changing the landscape of the employee benefits industry. As demand for voluntary benefits increases, employers are quickly shifting towards delivering new programs designed to accommodate the individual lifestyles of their employees. The...
Why Platform Business Models are Set to Revolutionize the Insurance and Benefits Industry: Part 1
In Part 1 of this blog series, we’ll look at the broader impacts of the platform revolution, discuss what a platform is and isn’t, and explore the key anatomy of a business platform. Despite all evidence to the contrary, true business revolutions are rare. Amazon...
4 Benefit Strategies to Leverage
As the workforce diversifies and mobile technology continues to entrench itself in all major markets, offering attractive employee benefit plans is more important now than ever before. Voluntary benefits are on the rise as a critical component of job satisfaction. The...
5 Trends Professional Benefits Administrators Need to Know
Starting with the introduction of workplace healthcare coverage in the 1940’s, medical benefits have been a significant element in U.S. employee compensation packages. Since then, the types of benefits offered and the role they play has expanded dramatically. Today,...
Why Insurance Refuses to Update the UX
Second only to the government in the contest for rigid systems, the insurance industry has been slow to adapt to technological and societal changes. Fax machines, rolodexes, reams upon reams of paper, and in-person sit-down meetings have long defined the way insurance...