White Labeling for Insurance: What is it, And Why Does it Matter? 

Nov 7, 2023

Wondering what white labeling insurance is and how it could help you as an insurance provider?

Keep reading – that’s what we’re going to talk about in this article.

What is White Labeling Insurance?

Before we get into the benefits of white labeling insurance, let’s first talk about what it is. So, here’s a quick definition:

White label insurance is insurance that a particular company offers other companies who then market and sell it under their brand.

This concept isn’t unique to insurance, though.

As an example, let’s take a physical product like a t-shirt. A company that sells t-shirts can buy them from a white label partner, add their own logo, and sell them to customers – as if they had manufactured the t-shirts themselves, but without the extra work.

Okay, now that we have a clearer idea of what white labeling is, let’s talk about how it’s used in the insurance space.

Why do Insurance Companies Use White Labeling?

As a provider, you’re probably looking for a convenient way to offer insurance – without having to start from scratch.

The good news?

By partnering with a white label platform, that’s exactly what you get: Convenience.

At Genius Avenue, our platform is designed to make your job easier by streamlining voluntary benefits enrollment and administration. Here, you get a fully-customizable platform that you can brand to seamlessly match your company.

And that’s just the beginning.

Let’s dig deeper and talk about some more benefits of partnering with a white label platform.

Benefits of White Labeling

Here are the top advantages of white labeling insurance to know about.

1.) It’s much less of a hassle

There are no two ways about it: Creating your own insurance business from scratch is a complicated process.

You have to get licensed, find a carrier who can provide funding, build the technology necessary to be able to sell your insurance through your website, and the list goes on.

And not only are these steps not simple to complete, but they’re also extremely time-consuming.

In fact, if you wanted to start from the ground up, you’d be looking at years and years of work – just to get your insurance market-ready.

When you partner with a white label provider, though, you don’t have to do any of these things. And that’s a huge plus – it means you can leave the heavy lifting to another company and focus your time and energy elsewhere.

2.) It’s less expensive

When you create an insurance product yourself, you get saddled with all kinds of costs that you can effectively avoid by white labeling.

For example, since technology is constantly evolving, that means keeping the programs you use up-to-date has to be done on a regular basis.

But, if you partner with a white label provider, you won’t be responsible for paying those bills. And over time, those savings can really add up.

3.) It’s simpler for your clients

By offering embedded white label insurance, you can make the process of getting insurance much more straightforward for your clients.

Case in point: With this technology, they can shop directly on your website instead of getting redirected elsewhere.

So, the process is simple, and it also helps build your credibility as an insurance provider – without you having to actually create insurance products yourself.

4.) Getting support is easier

As an insurance provider, you know firsthand that things don’t always go as planned.

But here’s the good news: When you partner with a white label provider like Genius Avenue, you won’t have to figure everything out yourself when things go wrong.

Bottom line

So, there you have it! Now you know what white labeling insurance is and how it could be a gamechanger for you as an insurance provider.

Unlock the full potential of white labeling for your business with Genius Avenue. Streamline your services, enhance your product lineup, and deliver unparalleled convenience to your clients—all under your trusted brand.

Ready to expand your insurance offerings? Take the next step and reach out to our team below.

Grow, Connect, Optimize and Automate

We empower the insurance and benefits industry with custom capabilities and innovative, customer-centric solutions that connect products to consumers and increase bottom line.

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