Eliminate the administrative headaches of payroll deduct products.

HR experts want to provide voluntary benefits and off-payroll insurance options, but the costs and hassles of administration make it impossible.


Off-payroll, direct pay benefits require specific payment processing tools, streamlined enrollment, and additional administration and customer service. All of this can create costs, consume resources, and make offering all the right benefits virtually impossible.

Our complete end-to-end approach offers a turnkey solution that can prepare any insurance or benefit product for direct to employee sales and our team of experts will help you every step of the way from enrollment to renewal.


Genius Avenue has the technology and expertise to make offering direct to consumer, off payroll benefit sales easy and affordable.

Here is how it works:

We can create and host your employee-facing, mobile friendly, enrollment website.


Our Marketing team can support employee enrollment and ongoing promotion year-round.


Our billing team manages billing, collections, reconciliation, and remittance.


Our solutions are hyper configurable to provide just the functionality and features you need.


We manage 100% of the enrollment and administration. Our platform can support any product or benefit, even those with complex rating tables.


We collect, process, and recover payments on your behalf and handle all downstream payees.


Our customer service team supports your customers so your team is free to focus on the next sale.


We can integrate with your existing Benadmin solution.


Innovation that creates growth


The Genius Avenue platform features a native mobile App for both iOS and Android devices, allowing your members to enroll and manage their benefits and view important policy information anywhere, anytime, right from their phones. 

Genius ID

GeniusID is our SSO (single sign-on) technology that we feature in all our solutions. Consumers can use their Google, Facebook, Microsoft (or any of 28 other account options) to create enrollment accounts quickly and easily and enhanced security keeps our clients and their members.


We utilize a Rest API Design to allow our customer acquisition and management platform to integrate with any complementary software system, TPA, CRM, or CMS. This "universal connection" point allows us to make our platform work with your existing solutions rapidly and efficiently.

Sales Tax

Part of our enhanced reconciliation engine allows us to calculate, collect, and remit sales tax for any number of products and accommodate varying state and regional statutes.

Crypto Currency

Genius Avenue now accepts Crypto Currency and Bitcoin. We make it easy for members to pay the way that works best for them, from credit card to payroll deduct, to ACH, to Crypto.


The best part is that our direct-to-consumer capabilities also empower our partners to take their products to non-traditional groups like discount providers and associations and there are no seasonal restrictions. Enroll any group, off payroll. Anytime, anywhere, from any device.

Security first Genius Avenue offers best-in-class security certifications.


SOC and SOC 2


PCC DSS Compliant



It is simple to offer great off-payroll voluntary benefits. You provide the products and we take care of the rest.

Take voluntary benefits and insurance off payroll with simple, affordable, turnkey, direct to employee sales…
from the insurance and benefit experts at Genius Avenue.