And we’re back, with more ways to help add value to your pet insurance plans. In our part one of this guide, we discussed using customer service-centric tactics to create more value for your memberships. In this section, you’ll see how changing your perspective can make a difference in how your members perceive your plans.

6. Trip & boarding cancellations

Have an add-on that includes trip and boarding cancellation. Cancellations are rare, but having that option will significantly impact the few members who need this benefit; it will also offer peace of mind to other members. 

7. Cover pre-existing conditions once symptom-free 

Consider covering pre-existing conditions for a slight increase in premium once a pet is asymptomatic for 12-24 months. Being symptom-free for that long means pets are unlikely to need treatment in the future, but your members will feel grateful for the coverage. It’s a win/win. 

8. Multi-pet discounts 

Offer a multiple-pet discount plan of 10% per pet. That’s right – guarantee loyalty from pet parents without a big financial hit. Multiple-pet discounts will ensure membership retention and encourage members to continue buying plans from you, so make sure to inform them of the variety of pets covered under your discount plan.

9. Partner with a charity 

Another way to provide value to your memberships is by helping your members feel philanthropic. Each quarter, have a percentage of revenue go towards a pet charity. Create a page about the charity on your website, and provide updates about the organization in your newsletters. This type of branding makes you meaningful to your customers; it makes you more than just a pet insurance company. 

10. Pet Medication Savings Plan

Provide a human-equivalent prescription medication savings program that’s easy to access from your website. As you know, sick pets often require prescription medication. We have a program that can help your members save up to 65% on these medications when using a local pharmacy. Savings on medications will make it easier for them to adhere to their veterinarian’s wellness plan, leading to fewer claims. A human-equivalent prescription savings program will provide value to both you and your members!


We hope you found these tips helpful. Learn more about human equivalent prescription savings programs and add more value to your memberships.