HR Departments are increasingly asked to do more with less staff, and more often than not, they are spread too thin....
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Call to Action Calculator
CTAs are All Around Us. I like to think that the origins of the Call to Action (CTA) are as old as commerce itself....
API Explained: What it is And Why It’s Important
You use APIs every day, sometimes without even realizing it. They are a key component to many applications and allow...
Off-Payroll Benefits: 3 Major FAQs
HR Departments are increasingly asked to do more with less staff, and more often than not, they are spread too thin. How we got here. Over the past few decades, HR technology has made dramatic gains in popularity and accessibility. The migration to the cloud has...
Call to Action Calculator
CTAs are All Around Us. I like to think that the origins of the Call to Action (CTA) are as old as commerce itself. They came into existence the very first time someone said the words "Buy this!". And, perhaps, the birth of marketing was the moment that someone...
API Explained: What it is And Why It’s Important
You use APIs every day, sometimes without even realizing it. They are a key component to many applications and allow companies to share and provide access to certain functionality of their applications and services. Some prominent examples are the use of Google Maps...
How Crypto is on the Rise and Entering the Mainstream
Since cryptocurrencies were introduced more than a decade ago, there has been a lot of speculation about their legitimacy and longevity. With this technology becoming more and more legitimized and successful, cryptocurrency is on the path to being accepted in the...
How Genius Avenue’s Marketing Support is Changing the Game
Welcome One of my jobs as a marketing professional is to identify Unique Value Propositions (UVPs) for a company, brand, product, or even an individual campaign. UVPs are basically a fancy way of calling out what makes an offering different and educating an audience...
How Voluntary Benefits Are Being Used To Supplement Traditional Benefits
With companies like Google offering swimming pools, haircuts, and many more imaginative amenities at their headquarters, lifestyle benefits are quickly becoming a point of differentiation for attracting and keeping employees. Although most companies will not go to...
Why Platform Business Models are set to Revolutionize the Insurance and Benefits Industry: Part 1
In Part I of this blog series we will take a look at the broader impacts of the Platform revolution, discuss what a Platform is and isn’t, and discuss the key anatomy of a business platform. Despite all evidence to the contrary, true business revolutions are rare....