The guiding ethos in developing and bringing new types of benefits to the market is: drive the cost curve downwards...
Employers and Group Sponsors
Do I Need an App for Benefit Enrollment?
“When someone starts their first job out of college and H.R. hands them a benefits package and says, ‘Make your...
Off-Payroll Benefits: 3 Major FAQs
HR Departments are increasingly asked to do more with less staff, and more often than not, they are spread too thin....
Top 3 Things Entrepreneurs Forget When Launching Benefit Products
The guiding ethos in developing and bringing new types of benefits to the market is: drive the cost curve downwards while providing a quality product. Telehealth is one of the primary areas for cost reduction while improving services. The Mayo Clinic defines...
Do I Need an App for Benefit Enrollment?
“When someone starts their first job out of college and H.R. hands them a benefits package and says, ‘Make your choices,’ it can be an extremely anxious moment,” said Chris Baker, VP of Technology & Innovation at Genius Avenue. “I remember my first job. They gave...
Off-Payroll Benefits: 3 Major FAQs
HR Departments are increasingly asked to do more with less staff, and more often than not, they are spread too thin. How we got here. Over the past few decades, HR technology has made dramatic gains in popularity and accessibility. The migration to the cloud has...
Call to Action Calculator
CTAs are All Around Us I like to think the origins of the Call to Action (CTA) are as old as commerce itself. It came into existence the very first time someone said the words “Buy this!”. And, perhaps, the birth of marketing was the moment someone debated if “Buy...
API Explained: What it is And Why It’s Important
You use APIs every day, sometimes without even realizing it. They are a key component to many applications and allow companies to share and provide access to certain functionality of their applications and services. Some prominent examples are the use of Google Maps...
How Crypto is on the Rise and Entering the Mainstream
Since cryptocurrencies were introduced more than a decade ago, there has been continual speculation on their legitimacy and longevity. With this technology becoming increasingly adopted and successful, cryptocurrency is on the path to being a mainstream form of...
How Genius Avenue’s Marketing Support is Changing the Game
Welcome One of my jobs as a marketing professional is to identify Unique Value Propositions (UVPs) for a company, brand, product, or even an individual campaign. UVPs are basically a fancy way of calling out what makes an offering different and educating an audience...
How Voluntary Benefits Are Being Used To Supplement Traditional Benefits
With companies like Google offering swimming pools, haircuts, and many other imaginative amenities at their headquarters, lifestyle benefits are quickly becoming a point of differentiation for attracting and keeping employees. Although most companies won’t go to these...
Remote Work on the Rise
The modern workforce is increasingly dominated by remote and work-from-home models. According to Forbes, 60% of the top 20 companies in the annual World’s Best Workplaces list have an active remote working...