Mar 29, 2021 | Agents and Brokers, Blog, Carriers, Employers and Group Sponsors, Marketing Materials
Welcome One of my jobs as a marketing professional is to identify Unique Value Propositions (UVPs) for a company, brand, product, or even an individual campaign. UVPs are basically a fancy way of calling out what makes an offering different and educating an audience...
Sep 4, 2020 | Agents and Brokers, Blog, Employers and Group Sponsors
With companies like Google offering swimming pools, haircuts, and many more imaginative amenities at their headquarters, lifestyle benefits are quickly becoming a point of differentiation for attracting and keeping employees. Although most companies will not go to...
Jan 24, 2020 | Agents and Brokers, Blog, Employers and Group Sponsors
Modern benefit strategies are changing the employee benefits industry. As demand for voluntary benefits increases, employers are quickly working towards delivering new programs designed to accommodate the lifestyles of their employees. The...
Jan 8, 2020 | Agents and Brokers, Blog, Carriers, Employers and Group Sponsors
In Part I of this blog series we will take a look at the broader impacts of the Platform revolution, discuss what a Platform is and isn’t, and discuss the key anatomy of a business platform. Despite all evidence to the contrary, true business revolutions are rare....