The guiding ethos in developing and bringing new types of benefits to the market is:...
Top 3 Things Entrepreneurs Forget When Launching Benefit Products
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Top 3 Things Entrepreneurs Forget When Launching Benefit Products
The guiding ethos in developing and bringing new types of benefits to the market is: drive the cost curve downwards while providing a quality product. Telehealth is one of the...
Do I Need an App for Benefit Enrollment?
“When someone starts their first job out of college and H.R. hands them a benefits package and says, ‘Make your choices,’ it can be an extremely anxious moment,” said Chris...
Off-Payroll Benefits: 3 Major FAQs
HR Departments are increasingly asked to do more with less staff, and more often than not, they are spread too thin. How we got here. Over the past few decades, HR technology...
Call to Action Calculator
CTAs are All Around Us I like to think the origins of the Call to Action (CTA) are as old as commerce itself. It came into existence the very first time someone said the words...
API Explained: What it is And Why It’s Important
You use APIs every day, sometimes without even realizing it. They are a key component to many applications and allow companies to share and provide access to certain...
How Crypto is on the Rise and Entering the Mainstream
Since cryptocurrencies were introduced more than a decade ago, there has been continual speculation on their legitimacy and longevity. With this technology becoming increasingly...
How Genius Avenue’s Marketing Support is Changing the Game
Welcome One of my jobs as a marketing professional is to identify Unique Value Propositions (UVPs) for a company, brand, product, or even an individual campaign. UVPs are...
How Voluntary Benefits Are Being Used To Supplement Traditional Benefits
With companies like Google offering swimming pools, haircuts, and many other imaginative amenities at their headquarters, lifestyle benefits are quickly becoming a point of...
Remote Work on the Rise
The modern workforce is increasingly dominated by remote and work-from-home models. According to Forbes, 60% of the top 20...
Why Platform Business Models are Set to Revolutionize the Insurance and Benefits Industry: Part 1
In Part 1 of this blog series, we’ll look at the broader impacts of the platform revolution, discuss what a platform is and isn’t, and explore the key anatomy of a business...