Combined Sales Page (Internal Only)

A centralized place for all sales materials for each brand and entity

Genius Avenue Guide

PetGeniusRx Flyers


GSF Flyers



S.E.A. Advantage Flyers



GA Tradeshows Flyers


Go To Market EBook
SEA Proposal Template Doc

Marketing Validation Questions for Discovery

  • All – What are your most prominent distribution channels?
  • If worksite/brokers – Are you able to perform DTC sales?
  • If worksite/brokers – Are you interested in increasing DTC sales?
  • If worksite/brokers – How are you communicating with your distributors?
  • If worksite/brokers – What would make enrolling distributors easier? AND
  • If worksite/brokers – What tools do distributors need to increase adoption.
  • If DTC is the goal – What are your current promotion channels?
  • If DTC is the goal – How would you rank your consumer-facing website?
  • If DTC is the goal – Are you leveraging social media?
  • If DTC is the goal – Are you doing any second chance marketing or remarketing
  • If DTC is the goal – How is your brand positioned vs. competitors?
  • If DTC is the goal – How would you summarize your primary value statement?
  • If DTC is the goal – Is mobile enrollment critical?
  • If DTC is the goal – What metrics and tracking tools are you using? ex. Google Analtyics
  • All – How effective do you think your current marketing efforts are?
  • All – If you could change one thing about your marketing or distribution what would it be?
  • All – Do you have a sense of how much each new customer costs to acquire?
  • All – How long do you retain customers?
  • All – Do you have an in-house marketing team?
  • All – How big is your marketing team? Agency or in-house.
  • What social platforms are you using? How often do you post and interact with your audience on these?
  • Do you invest in digital and print paid advertisements? Which ones and how are your measurements for success?
  • Do you use data-driven personas when creating marketing content and making strategic choices?
  • What marketing platforms do you use to engage your members?

This document lives here

“No gains without pains.”

– Ben Franklin, Poor Richard’s Almanack 1745