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Marketing Validation Questions for Discovery

• All – What are your most prominent distribution channels?
• If worksite/brokers – Are you able to perform DTC sales?
• If worksite/brokers – Are you interested in increasing DTC sales?
• If worksite/brokers – How are you communicating with your distributors?
• If worksite/brokers – What would make enrolling distributors easier? AND
• If worksite/brokers – What tools do distributors need to increase adoption.
• If DTC is the goal – What are your current promotion channels?
• If DTC is the goal – How would you rank your consumer-facing website?
• If DTC is the goal – Are you leveraging social media?
• If DTC is the goal – Are you doing any second chance marketing or remarketing
• If DTC is the goal – How is your brand positioned vs. competitors?
• If DTC is the goal – How would you summarize your primary value statement?
• If DTC is the goal – Is mobile enrollment critical?
• If DTC is the goal – What metrics and tracking tools are you using? ex. Google Analtyics
• All – How effective do you think your current marketing efforts are?
• All – If you could change one thing about your marketing or distribution what would it be?
• All – Do you have a sense of how much each new customer costs to acquire?
• All – How long do you retain customers?
• All – Do you have an in-house marketing team?
• All – How big is your marketing team? Agency or in-house.
• What social platforms are you using? How often do you post and interact with your audience on these?
• Do you invest in digital and print paid advertisements? Which ones and how are your measurements for success?
• Do you use data-driven personas when creating marketing content and making strategic choices?
• What marketing platforms do you use to engage your members?

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