Enterprise Solutions: Our Process Unveiled

Creating a Better Path to Digital Transformation

Our methodology has been honed through years of expertise, meticulous implementation, and a profound commitment to meeting our clients’ business objectives. At Genius Avenue, we distinguish ourselves by providing outstanding enterprise solutions tailored to the insurance and benefits industry

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Enterprise Solutions Incubator Process

Our approach isn’t a proprietary secret or a flashy revolutionary process. It relies on a proven playbook and leverages an established toolbox.

Phase 1

Design Studio

Phase 2

Build Shop

Phase 3

Launch Pad

Phase 4

Growth Refinery

Our success comes from our unique experience, excellence in execution, and a deep desire to understand our partners’ businesses.

Phase 1 – Design Studio

GA identifies an area for massive improvement and either deploys an already-built solution or builds a new solution from its existing warehouse of tools and platforms. GA works with one or more target customers to deeply understand the problem and viable solutions, then designs one or more repeatable solutions.

Specialists
  • Opportunity Review
  • Business Analysis
  • Required Industry Expertise
  • Solution Analysis
  • Recommendation
Technology
  • Project Scope
  • Component Review
  • Development Requirements
  • Quality Assurance Needs
  • Launch Timelines
Marketing & Sales
  • Market Review
  • Competitive Analysis
  • UX and Design Recommendations
Operations
  • Support Requirements
  • Operational Implementation Needs
3

Phase 2 – Build Shop

Once the best solution is identified and a product build roadmap is created, the product team, which is staffed with engineers, operators, UX designers, and customer relations experts, builds to the exact specs finalized in the design stage. These are often only slight reconfigurations of technology but rely heavily on user-centered design principles to create great outcomes.

Specialists
  • Compliance and Regulatory
  • Sales Engineers
  • Product Specialists
Technology
  • Development
  • Prototyping
  • Solutions Architects
  • Quality Assurance
  • Documentation
Marketing & Sales
  • UX Design
  • Graphic Design
  • Branding
  • Messaging
Operations
  • Project Management
  • Training
3

Phase 3 – Launch Pad

The cross-functional implementation team launches the new solution alongside the client by leveraging a proven playbook and digital marketing tactics, all the while reinspecting for accuracy and any additional needs or refinements. These may take the form of a pilot or a staged rollout depending on the size and complexity of the users.
Specialists
  • Solution Support
  • Product Leadership
  • Partnership Support Team
Technology
  • Launch Readiness
  • Testing & A/B Testing
  • Performance Review
  • Build Review
Marketing & Sales
  • Websites
  • Consumer Sales Materials
  • Launch Promotion
  • Performance Analysis
Operations
  • Ongoing Support
  • Issues Capture
  • Operations Documentation
3

Phase 4 – Growth Refinery

As a lifetime partner focused on mutual success, the GA team works closely with the client to accelerate growth, often assisting with activities such as lead generation, website builds, conversion rate optimization, UX improvements and identifying new customers, finding opportunities to increase customer loyalty, and introducing market distribution channels. This ongoing process creates multiple, repeatable growth accelerators throughout the entire engagement.
Specialists
  • Product Leadership
  • Partnership Support Team
  • ROI Analysis
  • Efficiencies and Savings
Technology
  • Ongoing Tech Support
  • Phased Road-maps
  • Performance Reviews
  • Ecosystem Monitoring
Marketing & Sales
  • Conversion Rate Optimization
  • Continual UX Improvements
  • Distribution Opportunities
  • A/B Performance Analysis
Operations
  • Ongoing Support
  • Issues Capture
  • Optimization
  • Automation Opportunities

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