by Liam Maddock | Mar 29, 2021 | Agents and Brokers, Blog, Carriers, Employers and Group Sponsors, Marketing Materials
Welcome One of my jobs as a marketing professional is to identify Unique Value Propositions (UVPs) for a company, brand, product, or even an individual campaign. UVPs are basically a fancy way of calling out what makes an offering different and educating an audience...