by Liam Maddock | Feb 1, 2022 | Blog, Career Development
VP Spotlight: Liam Maddock, VP of Marketing This is the fourth blog of our VP Spotlight series. Learn about the people behind Genius Avenue who impact not just our products and services, but also our company’s culture and the Tucson community. The values and lessons...
by Liam Maddock | Jul 20, 2021 | Agents and Brokers, Blog, Carriers, Employers and Group Sponsors, Marketing Materials
CTAs are All Around Us I like to think the origins of the Call to Action (CTA) are as old as commerce itself. It came into existence the very first time someone said the words “Buy this!”. And, perhaps, the birth of marketing was the moment someone debated if “Buy...
by Liam Maddock | Jun 16, 2021 | Newsroom
Genius Avenue is expanding our payment collection options to include cryptocurrency to provide greater freedom and flexibility. As a cutting-edge customer acquisition and management platform and advanced capabilities provider for insurance and benefits, we are...
by Liam Maddock | May 19, 2021 | Capabilities Block
We simplify association group sales, voluntary self-pay, and member management. Offering products to associations has never been...
by Liam Maddock | May 19, 2021 | Capabilities Block
Give your customers more. Leverage our partnerships to improve your product offering and expand your benefit packages quickly and easily.
